Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World

This event is over.

There has never been a scarier, yet more exciting time to be a CMO. We are living in the most rapid time of technological transformation... ever. With customers' worlds continuously changing, brands must reinvent themselves in order to be competitive. Join Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX for a discussion on how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.

Attendees will walk away from this session with:

Understanding of key challenges being faced by marketers
Strategies and best practices for turning challenges into opportunities
Insightful case studies on how marketers have successfully leveraged data and AI