The Social Media Hangover: How Brands Can Break Through the Digital Detox

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In Fullscreen’s first-ever culture report, we explore the reality and ramifications of “The Social Media Hangover,” a pressing phenomenon born out of our addiction to our screens. As people change the way they consume content -- from digital detoxes to intentional consumption -- our research reveals important insights that brand marketers need in order to reach consumers in meaningful ways.

In this presentation, you will learn how the Social Media Hangover is impacting:

How we feel about our bodies: As consumer fatigue increases over body positive messaging and confidence in appearance remains low, we explore the rise of body neutrality and what it means for brands.
How we feel about our friends and followers: Digital “tidying up” is on the rise. Sparking joy on social means creating an online universe that serves you in the moment. We dive into how brands can be the positive force consumers want to see in their social feeds.
How we feel about the world around us: As we approach the 2020 elections, we’re seeing a change in tone from many of the biggest political voices and uncovering how brands can be a relief as we approach the peak of political stress.