Turning the Sunsetting of Cookies into Brand and Consumer Opportunity

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In January, Google announced its plan to end support for third-party tracking cookies in its Chrome browser within two years, to make web browsing more secure. Apple already blocks third-party cookies in its Safari browser by default. Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar will share best practices on what brands can do today to take proper steps to take more control from their audience data, work smarter with agencies, publishers, and tech firms, and provide better personalization offerings that are consumer-first and privacy-first.