Marketing to Gen Z & Millennials: Driving Brand LoveⓇ in the Age of Sustainability

This event is over.

Millennials have as much as $200 billion in buying power as they enter their peak earning and spending years and gen Z is close to follow. Love it or loathe it, your future depends on your ability to successfully connect with them—which goes far beyond having a Twitter account and a flashy advertising campaign.

This presentation provides an enlightening look at spend-happy consumers and a practical plan to build Brand Love™.

Key takeaways:

Understand the differences between millennials and gen Z
Understand key drivers of Brand Love^Ⓡ
Why the 17 United Nations Sustainable Development Goals matter to discerning consumers
Leave with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity

In this pivotal presentation, world-renowned consumer expert Jeff Fromm, will provide your audience with data-driven insights that drive results through authentic engagement—the foundation to future-proofing brands.