The Modern Marketer’s Media Dilemma: External or In-House Agency?

With the continued debate of whether to use external agencies or bring media in-house, the pendulum continues to swing at every industry conference for marketers and media executives alike. While clients often own the data and have better connectedness to brand teams and CMOs, media agencies bring an outside, independent, though sometimes biased, perspective. But what if the solution is a blend of the two? 3M and its agency Colle McVoy have built a successful partnership over the last four years through co-collaboration and co-creation while also staying in their proverbial “swim lanes.” Come listen as these leaders from both the client and agency side share their secret for media success.

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