Mastercard: Latest Consumer Trends, the Future of Marketing, & Evolution of the Brand (Marketing Futures Series)

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Mastercard is a technology company in the global payments industry that connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. In this session, Cheryl Guerin, Executive Vice President, Marketing & Communications - North America at Mastercard will share an outlook on the latest consumer behaviors, desires/aspirations and key trends, discuss the impact of an increasingly connected world on marketing, and share how Mastercard is evolving its iconic brand & Priceless as a platform.