Transforming a Legacy In-House Agency into a Strategic Partner (In-House Agency Series)

This event is over.

In a time when new in-house agencies are being created every day, many organizations already have existing creative departments that are being underutilized or are still operating on old models and perceptions. In this webinar, Kaiser Permanente Southern California will share their insights into how to transform a pre-existing creative team from a traditional Tier 3 model into a Tier 1 house that can move the needle on organizational objectives.

Takeaways include:

Changing the client’s perspective: Quality, Cost, and Relationships
Changing your employees’ perspective: Institutional Knowledge, Team Pride, and What Clients Really Want,
Changing your executives’ perspective: Value Proposition, External Agencies, and ROI
Changing your perspective as a leader: Strategy, Process, and a Start-Up Mentality