Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey (Marketing Futures Series)

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Following and connecting with consumers is only going to get harder in the year ahead. Not only is there a growing proliferation of internet-connected devices, there are a variety of new technologies, platforms and tools that come with steep learning curves and require entirely new approaches, vast amounts of data and a high tolerance for experimentation and failure. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint an objective, reality-based picture of where marketing is headed over the next 12 months, including:

How the spread of AI (artificial intelligence) and machine learning will power, accelerate and personalize every aspect of marketing, from search, email and lead generation to CRM, personalization and marketing attribution
Why voice-recognition technologies like Alexa, Google Home and Siri will radically transform the consumer search, shopping and buying experience – and what that means for brands now and in the year ahead
Where the colliding worlds of linear television, digital video, connected TVs and OTT will meet up in 2019, and what it all means for marketers
Why AR is gradually moving from the experimental to the mainstream stage with marketers across a wide range of industries and brands