On-Demand Training | ANA
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On-Demand Training
Need a learning program that fits into your schedule, anytime, anywhere? The ANA can help. Register now for our on-demand training courses, certificate programs and new certification program. Simply click to register and access self-paced learning across career-critical marketing competencies. All courses must be accessed and resumed directly from the ANA website.

Marketing Strategy & Planning

Achieve Excellence With Your Relationship Marketing I (Part I)

Learn competitively differentiating relationship marketing (RM) strategies and actions.
Achieve Excellence With Your Relationship Marketing II (Part II)

Learn competitively differentiating relationship marketing (RM) strategies and actions.
Agile Marketing Certificate Program

Learn how to apply Agile principles to your marketing efforts and the teams implementing them.
Agile Marketing in Collaborative Environments

Learn how to be successful in utilizing Agile approaches in your marketing campaigns and initiatives.
Best Practices for Content Marketing Strategies

Learn best practices to gain internal support for your content marketing by co-creating a solid, strategic framework.
Best Practices to Strengthen Your Content Marketing

Learn best practices on buyer persona research, mapping content to the buyer’s journey, and using measurement to improve results.
Brand Activations that Drive Results

Learn core principles for implementing a brand activation plan in your business.
Brand-Building Certificate Program

Enhance your brand-building knowledge and learn practical skills to impact your business.
Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Content Marketing Certificate Program

Learn best practices to build a solid, strategic framework for your content marketing.
Customer Journey Mapping

Learn how to create a customer journey map as part of the Customer Insights process.
Customer Reach: The Channels

Maximize your marketing efforts with this extensive deep dive into marketing channels.
Customer Segmentation

Learn how to leverage your data to better position your brand.
Customer Value & Loyalty

Learn what drives customer loyalty and how to harness it to boost profitability.
Customer-Centric Marketing That Drives Lifetime Value

Learn how to create a customer-centric marketing strategy to deliver a competitive advantage.
Developing an Effective and Inclusive Multicultural Marketing Strategy

Learn how to create culturally competent campaigns that connect with multicultural audiences.
Establishing an Effective Digital Brand Connection

Get clear on your brand’s voice and story and understand how it impacts and drives digital creative.
Fast-Forward Your Content Marketing

Learn best practices to fast-forward your content marketing to the next level.
From Insights to Great Messaging

Learn insights’ critical role in breakthrough communications.
How to Develop a Focused and Effective Business Strategy

Learn the ingredients of a credible and competitive business strategy.
Implementing Customer Insights

Learn how company culture is the most important factor in a customer insights program.
Integrated Marketing Planning and Execution

Develop integrated marketing plans that provide seamless customer experiences across key touchpoints.
Integrating Across the Customer Decision Journey

Connect your brand with your customers throughout their decision journey.
Introducing Agile Marketing

Learn how to implement Agile principles, tools, and approaches within your organization.
Journey-Mapping Your Customer Experience (CX) Design

Learn to take a step-by-step approach to journey mapping to improve the customer experience.
Multicultural Marketing: Making the Budget Work Effectively

Providing a look at how small to mid-size businesses can incorporate a multicultural marketing budget into their business.
Practicing Agile Marketing

Learn how to use Agile roles and methods within your marketing campaigns and initiatives.
SeeHer Education Gender Equity Certificate Program

Learn to eliminate gender bias in marketing and advertising.
Strategic Customer-Centric Marketing

Master a strategic marketing framework to deliver powerful customer-centric marketing.
Strategies to Elevate Your Content Marketing Above Competitors

Learn how to optimize content, build a content base, and differentiate with a content hook.
Strategies to Maximize Your Content Marketing to Build Loyalty

Learn how to maximize your content marketing outcomes and build brand loyalty.
The Art and Science of Brand Building

Compete in the marketplace with a process to maintain and grow your brand equity.
The Purpose Advantage

Learn the four key frameworks for uncovering, pressure testing or evolving your brand purpose.
Understanding Customer Insights

Learn how to create a full customer view throughout the customer’s life cycle.
Utilizing Agile to Improve Marketing & Digital Transformation

Learn advanced types of Agile marketing to improve the customer experience.

Brand Activation

Achieve Excellence With Your Relationship Marketing I (Part I)

Learn competitively differentiating relationship marketing (RM) strategies and actions.
Achieve Excellence With Your Relationship Marketing II (Part II)

Learn competitively differentiating relationship marketing (RM) strategies and actions.
Best Practices for Content Marketing Strategies

Learn best practices to gain internal support for your content marketing by co-creating a solid, strategic framework.
Best Practices to Strengthen Your Content Marketing

Learn best practices on buyer persona research, mapping content to the buyer’s journey, and using measurement to improve results.
Brand Activations that Drive Results

Learn core principles for implementing a brand activation plan in your business.
Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Content Marketing Certificate Program

Learn best practices to build a solid, strategic framework for your content marketing.
Fast-Forward Your Content Marketing

Learn best practices to fast-forward your content marketing to the next level.
Strategies to Elevate Your Content Marketing Above Competitors

Learn how to optimize content, build a content base, and differentiate with a content hook.
Strategies to Maximize Your Content Marketing to Build Loyalty

Learn how to maximize your content marketing outcomes and build brand loyalty.

Brand Building

Brand-Building Certificate Program

Enhance your brand-building knowledge and learn practical skills to impact your business.
Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
The Art and Science of Brand Building

Compete in the marketplace with a process to maintain and grow your brand equity.
The Purpose Advantage

Learn the four key frameworks for uncovering, pressure testing or evolving your brand purpose.

Customer Centricity

Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Customer Journey Mapping

Learn how to create a customer journey map as part of the Customer Insights process.
Customer Reach: The Channels

Maximize your marketing efforts with this extensive deep dive into marketing channels.
Customer Segmentation

Learn how to leverage your data to better position your brand.
Customer Value & Loyalty

Learn what drives customer loyalty and how to harness it to boost profitability.
Establishing an Effective Digital Brand Connection

Get clear on your brand’s voice and story and understand how it impacts and drives digital creative.
From Insights to Great Messaging

Learn insights’ critical role in breakthrough communications.
Implementing Customer Insights

Learn how company culture is the most important factor in a customer insights program.
Journey-Mapping Your Customer Experience (CX) Design

Learn to take a step-by-step approach to journey mapping to improve the customer experience.
Understanding Customer Insights

Learn how to create a full customer view throughout the customer’s life cycle.

Integrated Marketing & Planning

Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Integrated Marketing Planning and Execution

Develop integrated marketing plans that provide seamless customer experiences across key touchpoints.
Integrating Across the Customer Decision Journey

Connect your brand with your customers throughout their decision journey.
Multicultural Marketing: Making the Budget Work Effectively

Providing a look at how small to mid-size businesses can incorporate a multicultural marketing budget into their business.

Marketing Strategy & Innovation

Agile Marketing Certificate Program

Learn how to apply Agile principles to your marketing efforts and the teams implementing them.
Agile Marketing in Collaborative Environments

Learn how to be successful in utilizing Agile approaches in your marketing campaigns and initiatives.
Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Customer-Centric Marketing That Drives Lifetime Value

Learn how to create a customer-centric marketing strategy to deliver a competitive advantage.
Developing an Effective and Inclusive Multicultural Marketing Strategy

Learn how to create culturally competent campaigns that connect with multicultural audiences.
Establishing an Effective Digital Brand Connection

Get clear on your brand’s voice and story and understand how it impacts and drives digital creative.
How to Develop a Focused and Effective Business Strategy

Learn the ingredients of a credible and competitive business strategy.
Introducing Agile Marketing

Learn how to implement Agile principles, tools, and approaches within your organization.
Practicing Agile Marketing

Learn how to use Agile roles and methods within your marketing campaigns and initiatives.
SeeHer Education Gender Equity Certificate Program

Learn to eliminate gender bias in marketing and advertising.
Strategic Customer-Centric Marketing

Master a strategic marketing framework to deliver powerful customer-centric marketing.
Utilizing Agile to Improve Marketing & Digital Transformation

Learn advanced types of Agile marketing to improve the customer experience.

Marketing Execution

Advanced Email Marketing

Customize your email marketing messages and landing page for better results.
Agency Management

Learn how to get better work from your marketing service agency relationships.
Brainstorming Campaign Ideas With Generative AI (Microlearning)

Learn how generative artificial intelligence (AI) can be used as a brainstorming partner to generate marketing campaign ideas.
Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Crafting a MarTech Business Case

Learn how to create impactful business cases for MarTech initiatives.
Creating Multi-Channel Content with Generative AI (Microlearning)

Learn how to use AI for brand-consistent multichannel content creation.
Designing a Powerful MarTech Stack

Explore deploying new MarTech tools effectively within organizations.
Digital Marketing Certificate Program

Learn how to manage your business and stay ahead in the constantly evolving digital space.
Digital Metrics that Matter

Learn how to implement a new data-driven mindset that will impact your marketing ROI.
Email Excellence: Crafting Campaigns That Convert

Explore why email marketing should be integral to your inbound strategy and how to leverage it for significant ROI.
Five Minutes to Creative Brief Success (Microlearning)

Review the six steps to writing a creative brief.
Fundamental Email Marketing

Create profit and lead-generating emails that stand out in overcrowded inboxes.
Fundamentals of Digital Marketing: #Human-Powered

Learn the building blocks of digital strategy and important factors to executing your program.
Guide to Assessing Your Current MarTech Landscape

Learn how to execute comprehensive MarTech assessments.
Harnessing the Power of Programmatic Advertising

Learn how programmatic works and develop a roadmap to make it work for your organization.
How Artificial Intelligence Is Disrupting Marketing

Learn how to let AI become a strategic asset in your marketing execution.
Improving Marketing Content with Generative AI (Microlearning)

Use generative AI for better content strategies, increased engagement, and superior marketing results.
Inspiring Great Creative

Get the powerful creative work that develops sales overnight and your brand over time.
Integrated Marketing Planning and Execution

Develop integrated marketing plans that provide seamless customer experiences across key touchpoints.
Introduction to MarTech

Discover how to navigate the crowded and rapidly evolving MarTech landscape effectively.
Leveraging Generative AI for Data Analysis of Marketing Results (Microlearning)

Learn to use generative AI for quick data analysis to help you gain actionable insights from large datasets.
Leveraging Social Media for Brand Building

Learn how to optimize social media strategy to enhance customer experience and build brand equity.
MarTech Foundations Certificate Program

Learn how to elevate your MarTech expertise in today’s data-driven ecosystem.
Maximizing MarTech Value Through Change Management

Master the art of change management within the evolving marketing technology landscape.
Mobile Marketing

This course introduces effective ways to engage with the mobile user.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey

Learn practical frameworks and models to optimize marketing technology to enhance customer experience.
Operationalize and Optimize Your MarTech Stack

Learn a comprehensive approach to integrate and enhance your marketing technology tools seamlessly.
Search Engine Marketing

Learn how to navigate the Search Engine Marketing channel and dramatically increase rankings for your site.
Social Media Marketing

Learn how to connect social media marketing techniques with real-world business objectives.
Successful Implementation and Integration of New MarTech Tools

Explore deploying new MarTech tools effectively within organizations.
The Art of Choosing a New MarTech Tool

Learn the process of selecting the right MarTech solutions for your organization.
Understanding Generative AI (Microlearning)

Learn about generative artificial intelligence (AI) and how marketers can utilize and benefit from it.
Understanding MarTech Governance

Learn how to integrate data governance principles within MarTech to ensure compliance with privacy laws and ethical data practices.
Using AI-Driven Research to Enhance Marketing Strategies (Microlearning)

Learn how generative artificial intelligence (AI) can automate and enhance market research processes.

Agency Management

Agency Management

Learn how to get better work from your marketing service agency relationships.
Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Integrated Marketing Planning and Execution

Develop integrated marketing plans that provide seamless customer experiences across key touchpoints.

Creative Process & Briefs

Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Five Minutes to Creative Brief Success (Microlearning)

Review the six steps to writing a creative brief.
Inspiring Great Creative

Get the powerful creative work that develops sales overnight and your brand over time.

Digital Marketing & Media

Advanced Email Marketing

Customize your email marketing messages and landing page for better results.
Brainstorming Campaign Ideas With Generative AI (Microlearning)

Learn how generative artificial intelligence (AI) can be used as a brainstorming partner to generate marketing campaign ideas.
Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Crafting a MarTech Business Case

Learn how to create impactful business cases for MarTech initiatives.
Creating Multi-Channel Content with Generative AI (Microlearning)

Learn how to use AI for brand-consistent multichannel content creation.
Designing a Powerful MarTech Stack

Explore deploying new MarTech tools effectively within organizations.
Digital Marketing Certificate Program

Learn how to manage your business and stay ahead in the constantly evolving digital space.
Digital Metrics that Matter

Learn how to implement a new data-driven mindset that will impact your marketing ROI.
Email Excellence: Crafting Campaigns That Convert

Explore why email marketing should be integral to your inbound strategy and how to leverage it for significant ROI.
Fundamental Email Marketing

Create profit and lead-generating emails that stand out in overcrowded inboxes.
Fundamentals of Digital Marketing: #Human-Powered

Learn the building blocks of digital strategy and important factors to executing your program.
Guide to Assessing Your Current MarTech Landscape

Learn how to execute comprehensive MarTech assessments.
Harnessing the Power of Programmatic Advertising

Learn how programmatic works and develop a roadmap to make it work for your organization.
How Artificial Intelligence Is Disrupting Marketing

Learn how to let AI become a strategic asset in your marketing execution.
Improving Marketing Content with Generative AI (Microlearning)

Use generative AI for better content strategies, increased engagement, and superior marketing results.
Introduction to MarTech

Discover how to navigate the crowded and rapidly evolving MarTech landscape effectively.
Leveraging Generative AI for Data Analysis of Marketing Results (Microlearning)

Learn to use generative AI for quick data analysis to help you gain actionable insights from large datasets.
Leveraging Social Media for Brand Building

Learn how to optimize social media strategy to enhance customer experience and build brand equity.
MarTech Foundations Certificate Program

Learn how to elevate your MarTech expertise in today’s data-driven ecosystem.
Maximizing MarTech Value Through Change Management

Master the art of change management within the evolving marketing technology landscape.
Mobile Marketing

This course introduces effective ways to engage with the mobile user.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey

Learn practical frameworks and models to optimize marketing technology to enhance customer experience.
Operationalize and Optimize Your MarTech Stack

Learn a comprehensive approach to integrate and enhance your marketing technology tools seamlessly.
Search Engine Marketing

Learn how to navigate the Search Engine Marketing channel and dramatically increase rankings for your site.
Social Media Marketing

Learn how to connect social media marketing techniques with real-world business objectives.
Successful Implementation and Integration of New MarTech Tools

Explore deploying new MarTech tools effectively within organizations.
The Art of Choosing a New MarTech Tool

Learn the process of selecting the right MarTech solutions for your organization.
Understanding Generative AI (Microlearning)

Learn about generative artificial intelligence (AI) and how marketers can utilize and benefit from it.
Understanding MarTech Governance

Learn how to integrate data governance principles within MarTech to ensure compliance with privacy laws and ethical data practices.
Using AI-Driven Research to Enhance Marketing Strategies (Microlearning)

Learn how generative artificial intelligence (AI) can automate and enhance market research processes.

Direct Marketing

Marketing ROI

Applications of Effective Customer Management

Prepare for the coming shifts in data management.
CRM & Attribution Certificate Program

Maximize your strategy in the changing data technology landscape.
Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Customer Insights Certificate Program

Learn to target your customers beyond simple demographics and segments.
Data Analytics for Optimized Performance

Learn how data can help marketers make better decisions and improve their marketing activities.
Data Storytelling: From Numbers to Narratives

Discover how to articulate data insights through persuasive and unforgettable stories.
Future-Proof Your Data Privacy Strategy

Learn how to build a strong consumer data strategy.
Marketing Measurement and Analytics

Learn how to prioritize marketing KPIs to ensure marketing and business alignment and growth.
Measuring and Improving the Customer Experience

Learn how to understand, define, and optimize customer experience initiatives within your organization.
Segmentation: Understand & Target

Learn how to appropriately target your marketing for an enhanced customer experience.
Technology: The Tools to Access the Audience for CRM & Attribution

Learn the tools for effective data management from "Dr. Data" himself!
The Customer Database

Learn the key factors involved in data management.
The Data-Driven Marketing Landscape

Join "Dr. Data" as he walks you through the essentials of data-driven marketing.
Understanding Data to Understand the Customer

Learn the tools you need for an effective data strategy in today's marketing landscape.

Attribution

Data Analytics for Optimized Performance

Learn how data can help marketers make better decisions and improve their marketing activities.

CRM

Applications of Effective Customer Management

Prepare for the coming shifts in data management.
CRM & Attribution Certificate Program

Maximize your strategy in the changing data technology landscape.
Customer Insights Certificate Program

Learn to target your customers beyond simple demographics and segments.
Segmentation: Understand & Target

Learn how to appropriately target your marketing for an enhanced customer experience.
Technology: The Tools to Access the Audience for CRM & Attribution

Learn the tools for effective data management from "Dr. Data" himself!
The Customer Database

Learn the key factors involved in data management.

Data, Measurement & Analytics

Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Data Analytics for Optimized Performance

Learn how data can help marketers make better decisions and improve their marketing activities.
Data Storytelling: From Numbers to Narratives

Discover how to articulate data insights through persuasive and unforgettable stories.
Future-Proof Your Data Privacy Strategy

Learn how to build a strong consumer data strategy.
Marketing Measurement and Analytics

Learn how to prioritize marketing KPIs to ensure marketing and business alignment and growth.
Measuring and Improving the Customer Experience

Learn how to understand, define, and optimize customer experience initiatives within your organization.
The Data-Driven Marketing Landscape

Join "Dr. Data" as he walks you through the essentials of data-driven marketing.
Understanding Data to Understand the Customer

Learn the tools you need for an effective data strategy in today's marketing landscape.

Ethical Data & Marketing Practice

Media & Creative Agency Skills

Business Skills

Building Teams That Drive Growth

Build effective teams with different personality types, collaborate, and resolve conflict.
Business Skills: Team Effectiveness Certificate Program

Learn how to foster a team dynamic conducive to achieving organizational goals.
Creative Copywriting

Stand out and grab your customer's attention with winning marketing copy. 
Critical Thinking Skills for the Marketing Professional

Learn how to solve problems faster and more effectively with critical thinking.
Nurturing Diversity, Equity, Inclusion, and Belonging (DEIB) in the Workplace

Learn practical strategies to increase DEIB in the workplace.
Presentation Writing and Delivery to Convey, Compel and Convince

Learn how to communicate to engage and convince your audience.
SeeHer Education Gender Equity Certificate Program

Learn to eliminate gender bias in marketing and advertising.
Strategies for Creative Problem-Solving

Learn how to think differently through an ideation framework that can be deployed to solve any challenge.
Time Management and Productivity Skills for Remote Professionals

Learn to succeed as either an individual team member or team leader in a virtual work environment.

Communications

Creative Copywriting

Stand out and grab your customer's attention with winning marketing copy. 
Presentation Writing and Delivery to Convey, Compel and Convince

Learn how to communicate to engage and convince your audience.

Effective Leadership

Team Effectiveness

Building Teams That Drive Growth

Build effective teams with different personality types, collaborate, and resolve conflict.
Business Skills: Team Effectiveness Certificate Program

Learn how to foster a team dynamic conducive to achieving organizational goals.
Critical Thinking Skills for the Marketing Professional

Learn how to solve problems faster and more effectively with critical thinking.
Nurturing Diversity, Equity, Inclusion, and Belonging (DEIB) in the Workplace

Learn practical strategies to increase DEIB in the workplace.
SeeHer Education Gender Equity Certificate Program

Learn to eliminate gender bias in marketing and advertising.
Strategies for Creative Problem-Solving

Learn how to think differently through an ideation framework that can be deployed to solve any challenge.
Time Management and Productivity Skills for Remote Professionals

Learn to succeed as either an individual team member or team leader in a virtual work environment.

Microlearning Courses

Brainstorming Campaign Ideas With Generative AI (Microlearning)

Learn how generative artificial intelligence (AI) can be used as a brainstorming partner to generate marketing campaign ideas.
Creating Multi-Channel Content with Generative AI (Microlearning)

Learn how to use AI for brand-consistent multichannel content creation.
Five Minutes to Creative Brief Success (Microlearning)

Review the six steps to writing a creative brief.
Improving Marketing Content with Generative AI (Microlearning)

Use generative AI for better content strategies, increased engagement, and superior marketing results.
Leveraging Generative AI for Data Analysis of Marketing Results (Microlearning)

Learn to use generative AI for quick data analysis to help you gain actionable insights from large datasets.
Understanding Generative AI (Microlearning)

Learn about generative artificial intelligence (AI) and how marketers can utilize and benefit from it.
Using AI-Driven Research to Enhance Marketing Strategies (Microlearning)

Learn how generative artificial intelligence (AI) can automate and enhance market research processes.

Certificate Programs

Agile Marketing Certificate Program

Learn how to apply Agile principles to your marketing efforts and the teams implementing them.
Brand-Building Certificate Program

Enhance your brand-building knowledge and learn practical skills to impact your business.
Business Skills: Team Effectiveness Certificate Program

Learn how to foster a team dynamic conducive to achieving organizational goals.
CRM & Attribution Certificate Program

Maximize your strategy in the changing data technology landscape.
Certificated ANA Marketing Student (CAMS)

The CAMS program is a real-world practitioner-led program that prepares students entering today's marketing field. (Special Access Only)
Content Marketing Certificate Program

Learn best practices to build a solid, strategic framework for your content marketing.
Customer Insights Certificate Program

Learn to target your customers beyond simple demographics and segments.
Digital Marketing Certificate Program

Learn how to manage your business and stay ahead in the constantly evolving digital space.
MarTech Foundations Certificate Program

Learn how to elevate your MarTech expertise in today’s data-driven ecosystem.
SeeHer Education Gender Equity Certificate Program

Learn to eliminate gender bias in marketing and advertising.

Certification Program

Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.

Mastery Programs

Affiliate Program

The USPS Advanced Marketing Certificate

Master omnichannel marketing with direct mail and digital innovations along the customer journey with this ANA Affiliate Program.

All Courses

Achieve Excellence With Your Relationship Marketing I (Part I)

Learn competitively differentiating relationship marketing (RM) strategies and actions.
Achieve Excellence With Your Relationship Marketing II (Part II)

Learn competitively differentiating relationship marketing (RM) strategies and actions.
Advanced Email Marketing

Customize your email marketing messages and landing page for better results.
Agency Management

Learn how to get better work from your marketing service agency relationships.
Agile Marketing Certificate Program

Learn how to apply Agile principles to your marketing efforts and the teams implementing them.
Agile Marketing in Collaborative Environments

Learn how to be successful in utilizing Agile approaches in your marketing campaigns and initiatives.
Applications of Effective Customer Management

Prepare for the coming shifts in data management.
Best Practices for Content Marketing Strategies

Learn best practices to gain internal support for your content marketing by co-creating a solid, strategic framework.
Best Practices to Strengthen Your Content Marketing

Learn best practices on buyer persona research, mapping content to the buyer’s journey, and using measurement to improve results.
Brainstorming Campaign Ideas With Generative AI (Microlearning)

Learn how generative artificial intelligence (AI) can be used as a brainstorming partner to generate marketing campaign ideas.
Brand Activations that Drive Results

Learn core principles for implementing a brand activation plan in your business.
Brand-Building Certificate Program

Enhance your brand-building knowledge and learn practical skills to impact your business.
Building Teams That Drive Growth

Build effective teams with different personality types, collaborate, and resolve conflict.
Business Skills: Team Effectiveness Certificate Program

Learn how to foster a team dynamic conducive to achieving organizational goals.
CRM & Attribution Certificate Program

Maximize your strategy in the changing data technology landscape.
Certificated ANA Marketing Student (CAMS)

The CAMS program is a real-world practitioner-led program that prepares students entering today's marketing field. (Special Access Only)
Certified ANA Marketing Professional (CAMP)

The CAMP program ensures you meet the ANA standard for today’s multi-faceted marketer.
Content Marketing Certificate Program

Learn best practices to build a solid, strategic framework for your content marketing.
Crafting a MarTech Business Case

Learn how to create impactful business cases for MarTech initiatives.
Creating Multi-Channel Content with Generative AI (Microlearning)

Learn how to use AI for brand-consistent multichannel content creation.
Creative Copywriting

Stand out and grab your customer's attention with winning marketing copy. 
Critical Thinking Skills for the Marketing Professional

Learn how to solve problems faster and more effectively with critical thinking.
Customer Insights Certificate Program

Learn to target your customers beyond simple demographics and segments.
Customer Journey Mapping

Learn how to create a customer journey map as part of the Customer Insights process.
Customer Reach: The Channels

Maximize your marketing efforts with this extensive deep dive into marketing channels.
Customer Segmentation

Learn how to leverage your data to better position your brand.
Customer Value & Loyalty

Learn what drives customer loyalty and how to harness it to boost profitability.
Customer-Centric Marketing That Drives Lifetime Value

Learn how to create a customer-centric marketing strategy to deliver a competitive advantage.
Data Analytics for Optimized Performance

Learn how data can help marketers make better decisions and improve their marketing activities.
Data Storytelling: From Numbers to Narratives

Discover how to articulate data insights through persuasive and unforgettable stories.
Designing a Powerful MarTech Stack

Explore deploying new MarTech tools effectively within organizations.
Developing an Effective and Inclusive Multicultural Marketing Strategy

Learn how to create culturally competent campaigns that connect with multicultural audiences.
Digital Marketing Certificate Program

Learn how to manage your business and stay ahead in the constantly evolving digital space.
Digital Metrics that Matter

Learn how to implement a new data-driven mindset that will impact your marketing ROI.
Email Excellence: Crafting Campaigns That Convert

Explore why email marketing should be integral to your inbound strategy and how to leverage it for significant ROI.
Establishing an Effective Digital Brand Connection

Get clear on your brand’s voice and story and understand how it impacts and drives digital creative.
Fast-Forward Your Content Marketing

Learn best practices to fast-forward your content marketing to the next level.
Five Minutes to Creative Brief Success (Microlearning)

Review the six steps to writing a creative brief.
From Insights to Great Messaging

Learn insights’ critical role in breakthrough communications.
Fundamental Email Marketing

Create profit and lead-generating emails that stand out in overcrowded inboxes.
Fundamentals of Digital Marketing: #Human-Powered

Learn the building blocks of digital strategy and important factors to executing your program.
Future-Proof Your Data Privacy Strategy

Learn how to build a strong consumer data strategy.
Guide to Assessing Your Current MarTech Landscape

Learn how to execute comprehensive MarTech assessments.
Harnessing the Power of Programmatic Advertising

Learn how programmatic works and develop a roadmap to make it work for your organization.
How Artificial Intelligence Is Disrupting Marketing

Learn how to let AI become a strategic asset in your marketing execution.
How to Develop a Focused and Effective Business Strategy

Learn the ingredients of a credible and competitive business strategy.
Implementing Customer Insights

Learn how company culture is the most important factor in a customer insights program.
Improving Marketing Content with Generative AI (Microlearning)

Use generative AI for better content strategies, increased engagement, and superior marketing results.
Inspiring Great Creative

Get the powerful creative work that develops sales overnight and your brand over time.
Integrated Marketing Planning and Execution

Develop integrated marketing plans that provide seamless customer experiences across key touchpoints.
Integrating Across the Customer Decision Journey

Connect your brand with your customers throughout their decision journey.
Introducing Agile Marketing

Learn how to implement Agile principles, tools, and approaches within your organization.
Introduction to MarTech

Discover how to navigate the crowded and rapidly evolving MarTech landscape effectively.
Journey-Mapping Your Customer Experience (CX) Design

Learn to take a step-by-step approach to journey mapping to improve the customer experience.
Leveraging Generative AI for Data Analysis of Marketing Results (Microlearning)

Learn to use generative AI for quick data analysis to help you gain actionable insights from large datasets.
Leveraging Social Media for Brand Building

Learn how to optimize social media strategy to enhance customer experience and build brand equity.
MarTech Foundations Certificate Program

Learn how to elevate your MarTech expertise in today’s data-driven ecosystem.
Marketing Measurement and Analytics

Learn how to prioritize marketing KPIs to ensure marketing and business alignment and growth.
Maximizing MarTech Value Through Change Management

Master the art of change management within the evolving marketing technology landscape.
Measuring and Improving the Customer Experience

Learn how to understand, define, and optimize customer experience initiatives within your organization.
Mobile Marketing

This course introduces effective ways to engage with the mobile user.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey

Learn practical frameworks and models to optimize marketing technology to enhance customer experience.
Multicultural Marketing: Making the Budget Work Effectively

Providing a look at how small to mid-size businesses can incorporate a multicultural marketing budget into their business.
Nurturing Diversity, Equity, Inclusion, and Belonging (DEIB) in the Workplace

Learn practical strategies to increase DEIB in the workplace.
Operationalize and Optimize Your MarTech Stack

Learn a comprehensive approach to integrate and enhance your marketing technology tools seamlessly.
Practicing Agile Marketing

Learn how to use Agile roles and methods within your marketing campaigns and initiatives.
Presentation Writing and Delivery to Convey, Compel and Convince

Learn how to communicate to engage and convince your audience.
Search Engine Marketing

Learn how to navigate the Search Engine Marketing channel and dramatically increase rankings for your site.
SeeHer Education Gender Equity Certificate Program

Learn to eliminate gender bias in marketing and advertising.
Segmentation: Understand & Target

Learn how to appropriately target your marketing for an enhanced customer experience.
Social Media Marketing

Learn how to connect social media marketing techniques with real-world business objectives.
Strategic Customer-Centric Marketing

Master a strategic marketing framework to deliver powerful customer-centric marketing.
Strategies for Creative Problem-Solving

Learn how to think differently through an ideation framework that can be deployed to solve any challenge.
Strategies to Elevate Your Content Marketing Above Competitors

Learn how to optimize content, build a content base, and differentiate with a content hook.
Strategies to Maximize Your Content Marketing to Build Loyalty

Learn how to maximize your content marketing outcomes and build brand loyalty.
Successful Implementation and Integration of New MarTech Tools

Explore deploying new MarTech tools effectively within organizations.
Technology: The Tools to Access the Audience for CRM & Attribution

Learn the tools for effective data management from "Dr. Data" himself!
The Art and Science of Brand Building

Compete in the marketplace with a process to maintain and grow your brand equity.
The Art of Choosing a New MarTech Tool

Learn the process of selecting the right MarTech solutions for your organization.
The Customer Database

Learn the key factors involved in data management.
The Data-Driven Marketing Landscape

Join "Dr. Data" as he walks you through the essentials of data-driven marketing.
The Purpose Advantage

Learn the four key frameworks for uncovering, pressure testing or evolving your brand purpose.
The USPS Advanced Marketing Certificate

Master omnichannel marketing with direct mail and digital innovations along the customer journey with this ANA Affiliate Program.
Time Management and Productivity Skills for Remote Professionals

Learn to succeed as either an individual team member or team leader in a virtual work environment.
Understanding Customer Insights

Learn how to create a full customer view throughout the customer’s life cycle.
Understanding Data to Understand the Customer

Learn the tools you need for an effective data strategy in today's marketing landscape.
Understanding Generative AI (Microlearning)

Learn about generative artificial intelligence (AI) and how marketers can utilize and benefit from it.
Understanding MarTech Governance

Learn how to integrate data governance principles within MarTech to ensure compliance with privacy laws and ethical data practices.
Using AI-Driven Research to Enhance Marketing Strategies (Microlearning)

Learn how generative artificial intelligence (AI) can automate and enhance market research processes.
Utilizing Agile to Improve Marketing & Digital Transformation

Learn advanced types of Agile marketing to improve the customer experience.

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