Future-Proof Your Data Privacy Strategy

Once a goldmine for personalization and successful marketing strategies, a brand’s customer data strategy can now threaten the health of brands that don’t get it right. Data privacy legislation like the GDPR and the CCPA, along with market forces like the demise of the third-party cookie and Apple’s aggressive privacy measures, have made it imperative for marketers to ensure the data privacy of their consumers. At the same time, consumers expect more out of their brand relationships, and finding the right mix of personalization and privacy has proved elusive for some brands.

This course will create a solid foundation for building a consumer data strategy, including the elements necessary for effective data collection, storage, and activation. You will understand the regulatory and market force challenges that marketers must now navigate to create a future-ready data strategy. Finally, you will better understand the tension between privacy and personalization through both the consumer and marketer lens and how brands attempt to balance these two seemingly opposing forces.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

• Marketers who rely on customer data to power their decision-making or to implement marketing programs and activities
• Anyone in a role focused on media, messaging, market research, CRM, or loyalty

Learning Objectives

1. Create a customer data strategy that maximizes marketing effectiveness while respecting consumer privacy
2. Navigate the different regulatory and market forces that impact the collection and activation of consumer data
3. Understand the tools and technology available to maximize data collection, storage, and activation

Find out what you will learn from instructor Steve Moynihan in the video below.

Estimated Length of Completion

Approximately 75 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here