Operationalize and Optimize Your MarTech Stack
In this course on Operationalizing and Optimizing Your MarTech Stack, you will learn a comprehensive approach to seamlessly integrate and enhance your marketing technology tools. Starting with the foundations of MarTech operationalization to developing a strategic plan, demonstrating the impact through return on investment (ROI) analysis, and ensuring continuous improvement and future-proofing your operations, each lesson is designed to provide you with practical insights and strategies. By the end of the course, you’ll be equipped to drive consistent value from your MarTech investments, aligning them with your strategic business objectives.
Learning Experience
This is a multimedia format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, user engagement, assessments, and resources/tools.
Who is this Course For?
- Marketing practitioners
- Technologists and developers
- Brand strategists
Learning Objectives
- Understand what operationalization means in the context of MarTech and why it is crucial for business success
- Learn the benefits of operationalizing MarTech tools and how they support strategic business goals
- Recognize the signs indicating your MarTech tools need to be operationalized for optimal use
- Explore the range of activities and steps necessary to address your organization's operational needs
- Discover how to evaluate and prioritize operationalization activities to align with your business objectives
- Learn strategies for assessing the impact and ROI of your MarTech tools
- Understand the importance of ongoing enhancements and how to implement a cycle of continuous improvement
Find out what you'll learn from Transparent Partners in the video below.
Estimated Length of Completion
Approximately 56 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Download the full benefits here
Note that this course is part of a more comprehensive 9-course MarTech Foundational Certificate Program to be launched in the next few months. Individual courses may be launched as they are developed and may be available out of sequence.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $29 | Silver Tier $49 | Nonmember $59 | ||||
Instructors
Transparent Partners
Transparent Partners is an independent consulting firm dedicated to helping brands create value through world-class marketing. Our results are achieved through a relentless commitment to, and deep expertise in, marketing technology, marketing and consumer data, and marketing operations.
Our services and expertise span the entire range of MarTech, including assessments, architectural design, selection, implementation, and operationalization. Our commitment is to ensure clients see a positive return on their investment in marketing technologies.
In marketing and consumer data, our proficiency extends to comprehensive assessments, strategic planning, architectural design, and sophisticated measurement & analytics, facilitating informed and data-centric marketing choices.
Additionally, our knowledge in marketing operations ensures clients can effectively execute their strategies, enhancing value creation across all dimensions of their marketing activities.
