Modern MarTech: Harnessing Technology to Enhance the Customer Journey
This course will help you understand the essential components of a marketing technology strategy, define how CMOs and other decision makers should engage in the technology roadmap and vendor selection process, and help marketing executives and teams assess their new and evolving role as a technologist within the enterprise. The course provides practical frameworks and models to understand and optimize marketing technology to enhance overall customer experience.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Marketers involved in brand management, digital marketing, marketing communications, product/service innovation
- Any marketing organization that is looking to ensure their tech stack aligns properly their current marketing and Customer Experience (CX) strategy
- Marketers charged with leading Marketing Strategy and Marketing Technology purchasing, measurement and management, where MarTech understanding plays a critical role
Learning Objectives
1. Learn what MarTech is and how it relates to AdTech
2. Understand MarTech’s impact on the overall organization & customer experience
3. Understand the critical role that sales funnel and MarTech alignment plays
4. Learn how to assemble a strategic marketing technology stack aligned to the customer journey
5. Learn how to establish measurement & ROI metrics, reporting and goal setting for MarTech
6. Develop your skill in assessing, evaluating and selecting the ideal technology to support marketing goals
Find out what you'll learn from instructor Mary Czarnecki in the video below.
Estimated Length of Completion
Approximately 75 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Mary Czarnecki
An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.
Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.
As a top-rated Faculty Instructor at the Association for National Advertising, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.
Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.