Creating Multi-Channel Content with Generative AI (15-Minute Microlearning) | School of Marketing | ANA

Creating Multi-Channel Content with Generative AI (15-Minute Microlearning)

By using AI to help you engage with your audience where they are most active, you can enhance your reach and resonance, ensuring that every touchpoint with customers is impactful. In this course, you will understand how to use generative AI tools to streamline content creation for multiple channels while ensuring brand consistency. You will learn about tools and platforms you can use to enhance and simplify content creation and several practical applications in multi-channel content marketing. This course will also examine advanced applications for personalizing and managing complex cross-channel campaigns. By the end of this course, you will be able to better implement your cross-platform content strategy by deploying generative AI tools to create content tailored for different channels.

This is the fourth in a series of six standalone microlearning courses on “Generative AI Essentials for Marketers.”

Click HERE to register for the first course, “Understanding Generative AI.”

Click HERE to register for the second course, "Using AI-Driven Research to Enhance Marketing Strategies.”

Click HERE to register for the third course, "Brainstorming Campaign Ideas with Generative AI.”

Register below for the fourth course, “Creating Multi-Channel Content with Generative AI.”

Click HERE to register for the fifth course, “Improving Marketing Content with Generative AI.”

Click HERE to register for the sixth course, “Leveraging Generative AI for Data Analysis of Marketing Results.”

Learning Experience

This singularly focused and application-based microlearning course is interactive and provides real-world practitioner-led experience.

Who is this Course For?

    • Junior- to mid-level marketers who are responsible for creating and managing multi-channel marketing content
    • Senior-level marketers who manage marketing teams in a multi-channel marketing environment

Learning Objective

    • Understand how to use generative AI tools to streamline content creation for multiple channels while ensuring brand consistency.

Find out what you’ll learn from Greg Kihlström in the video below.

 

Estimated Length of Completion

Approximately 15 minutes.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $19 Silver Tier $29 Nonmember $39

Instructors

trainer

Greg Kihlstrom

Principal
The Agile World

Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, before, during, and after selling his marketing agency, Carousel30. He has worked with some of the world’s top brands, including Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He currently serves on the University of Richmond’s CX Advisory Board. Greg is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF.

Greg’s book, The Center of Experience (2020) talks about how customer and employee experience can be operationalized into a cohesive brand experience. His podcast, The Agile World, features leaders from top brands discussing marketing, customer experience, and digital transformation.

He writes for Forbes and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a speaker around the world, and has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, and University of Maryland.