Brainstorming Campaign Ideas With Generative AI
This brief course is designed to give you an understanding of how generative artificial intelligence (AI) can be used as a brainstorming partner to generate innovative marketing campaign ideas, themes, and concepts. By using AI as a dynamic brainstorming partner, you can inject fresh creativity into your campaigns and streamline your creative process. Learn how to use AI to create more innovative and effective campaigns and be prepared to conduct a generative AI-assisted brainstorming session.
This is the third of a new microlearning course series being developed consisting of six standalone courses on “Generative AI Essentials for Marketers” to be launched from now through August.
Learning Experience
This singularly focused and application-based microlearning course is interactive and provides real-world practitioner-led experience.
Who is this Course For?
- Junior- to mid-level marketers who are getting started using AI for their marketing campaign brainstorming
- Senior-level marketers who need to share with their teams when, how, and why to use AI in their marketing campaign brainstorming and ideation
Learning Objective
- To gain proficiency in utilizing generative AI tools for enhancing creativity and generating a wide range of marketing campaign ideas quickly
Find out what you’ll learn from Greg Kihlström in the video below.
Estimated Length of Completion
Approximately 15 minutes.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $19 | Silver Tier $29 | Nonmember $39 | ||||
Instructors
Greg Kihlstrom
Principal
The Agile World
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, before, during, and after selling his marketing agency, Carousel30. He has worked with some of the world’s top brands, including Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He currently serves on the University of Richmond’s CX Advisory Board. Greg is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF.
Greg’s book, The Center of Experience (2020) talks about how customer and employee experience can be operationalized into a cohesive brand experience. His podcast, The Agile World, features leaders from top brands discussing marketing, customer experience, and digital transformation.
He writes for Forbes and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a speaker around the world, and has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, and University of Maryland.