Creative Copywriting
Words are critical to the success of your campaigns. Whether you’re writing an email, direct mail letter, blog post, or a Tweet, you need to create efficient marketing copy that gets read and acted on. In this course, you’ll learn how to write copy that jumps off the page. You’ll explore successful campaigns to gain a better understanding of how to write and evaluate great copy. You’ll discover how to write smarter, write better, and pull it all together.
Learning Experience
This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.
Who is this Course For?
Junior, middle, and senior marketer levels – all those interested in creative copywriting.
Course Outline
Lesson 1: Write Smart / Before You Write
- What am I marketing?
- Who am I marketing to?
- Why am I marketing this now?
- What do I want my customers to do?
- Why does my customer care?
- What are your features and benefits?
- Bringing those questions together to create a Unique Value Proposition
Lesson 2: Get Your Ideas Down / Ready. Set. WRITE!
- Beginning to Write
- Getting "Out of the Box"
- Leveraging Your Writing Across Channels
Lesson 3: Rewriting Your Messages
- Rewrite!
- Writing Long Messages
- Writing Short Messages
Lesson 4: Keep Rewriting!
- The Call to Action
- 35 Character Magic – Subject, Head, Tagline, & Teaser
- Writing & Editing Tips
Estimated Length of Completion
Approximately 90 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
