Social Media Marketing

Social media is a pivotal part of an effective and data-driven marketing strategy – from creating a framework for your content strategy to utilizing the latest in social media channels (Facebook, Instagram, Twitter, etc.) In this course, you will learn how to embrace a new and exciting communications paradigm to better understand the consumer decision-making process and how to best integrate and connect social media marketing techniques with real-world business objectives.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

Junior- and mid-level marketers, and all those interested in social media marketing.

Learning Objectives

1. Understand social content strategy, how to best structure it, and approach it
2. Learn about which social media channels to use that best fit your needs
3. Observe real-life examples of successful social media case studies
4. Review tools to help you monitor and measure social media campaign effectiveness
5. Discuss policy, governance, and dos and don’ts of social media

Find out what you will learn from instructor Tarek Abousalem in the video below.

Estimated Length of Completion

Approximately 90 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

This course was last updated on February 8, 2021.