Using AI-Driven Research to Enhance Marketing Strategies
Using AI-driven approaches, you can generate more accurate and timely insights that inform your marketing strategies. In this course, you will learn how generative artificial intelligence (AI) can automate and enhance the market research process. You will explore some of the most valuable ways to use AI to perform marketing research and some of the tools you can use to do this. This course will also examine the benefits and challenges of using AI to augment your marketing research. By the end of this course, you will be better equipped to use generative AI in your marketing research and have a good understanding of the considerations as well as potential opportunities.
This is the second of a new microlearning course series being developed consisting of six standalone courses on “Generative AI Essentials for Marketers” to be launched from now through August.
Learning Experience
This singularly focused and application-based microlearning course is interactive and provides real-world practitioner-led experience.
Who is this Course For?
- Junior- to mid-level marketers who are getting started using generative AI for their marketing research
- Senior-level marketers who need to share with their teams when, how, and why to use generative AI in their marketing research
Learning Objective
- Understand how AI tools can be used in market research to guide the creation of marketing strategies
Find out what you’ll learn from Greg Kihlström in the video below.
Estimated Length of Completion
Approximately 15 minutes.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $19 | Silver Tier $29 | Nonmember $39 | ||||
Instructors
Greg Kihlstrom
Principal
The Agile World
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, before, during, and after selling his marketing agency, Carousel30. He has worked with some of the world’s top brands, including Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He currently serves on the University of Richmond’s CX Advisory Board. Greg is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF.
Greg’s book, The Center of Experience (2020) talks about how customer and employee experience can be operationalized into a cohesive brand experience. His podcast, The Agile World, features leaders from top brands discussing marketing, customer experience, and digital transformation.
He writes for Forbes and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a speaker around the world, and has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, and University of Maryland.