Understanding MarTech Governance | School of Marketing | ANA

Understanding MarTech Governance

This insightful course on Data Governance, Privacy, and Compliance equips professionals with the knowledge to integrate key data governance principles within the MarTech landscape, ensuring a balance between innovation, risk management, and adherence to privacy laws. Through focused lessons, participants will explore how to establish governance policies aligned with organizational goals, navigate the complexities of privacy regulations, and implement ethical data practices to maintain consumer trust. The curriculum emphasizes the importance of safeguarding data, mitigating breaches, and fostering a culture of compliance and accountability. By course end, attendees will possess the skills to enhance their MarTech initiatives, ensuring they are both impactful and compliant with current data governance standards.

Learning Experience

This is a multimedia format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, user engagement, assessments, and resources/tools.

Who is this Course For?

    • Marketing practitioners
    • Technologists and developers
    • Brand strategists

Learning Objectives

  1. Understand the critical role of governance in the MarTech landscape and how it influences data and technology usage
  2. Develop skills to craft and tailor governance policies that resonate with your business goals, fostering a culture of compliance and innovation
  3. Navigate the complexities of legal privacy regulations, ensuring your marketing practices align with global standards
  4. Discover strategies for safeguarding consumer data, emphasizing the importance of ethical data collection and use
  5. Equip yourself to handle the challenges of data breaches, learning to mitigate risks and maintain the integrity of your MarTech ecosystem

Find out what you'll learn from Transparent Partners in the video below.

 

Estimated Length of Completion

Approximately 55 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $29 Silver Tier $49 Nonmember $59

Instructors

Transparent Partners

Transparent Partners is an independent consulting firm dedicated to helping brands create value through world-class marketing. Our results are achieved through a relentless commitment to, and deep expertise in, marketing technology, marketing and consumer data, and marketing operations.

Our services and expertise span the entire range of MarTech, including assessments, architectural design, selection, implementation, and operationalization. Our commitment is to ensure clients see a positive return on their investment in marketing technologies.

In marketing and consumer data, our proficiency extends to comprehensive assessments, strategic planning, architectural design, and sophisticated measurement & analytics, facilitating informed and data-centric marketing choices.

Additionally, our knowledge in marketing operations ensures clients can effectively execute their strategies, enhancing value creation across all dimensions of their marketing activities.