Five Minutes to Creative Brief Success (Microlearning)
This five-minute course will review the six steps to writing a creative brief. The creative brief is the document that directs the agency on any project from a multimedia campaign to a tweet, a brochure, a press release — anything. It is a tactical guide that can also include executional guidelines such as production budget, media selection, a timetable, etc.
Learning Experience
This singularly focused and application-based microlearning course is interactive and provides real-world practitioner-led experience.
Who is this Course For?
- All marketing levels involved in the development of brief writing and advertising
Learning Objective
- In this course, you will learn to write a creative brief in six steps
Find out what you’ll learn from this course in the video below.
Estimated Length of Completion
Approximately 5 minutes.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $19 | Silver Tier $29 | Nonmember $39 | ||||
Instructors
Jane Maas (In Loving Memory 1932-2018)
A legend in the marketing and advertising fields, the ANA was honored to have Jane Maas as faculty. Her on-demand course “Inspiring Great Creative” – which currently remains as part of the ANA on-demand training library – leads you through the entire creative process and is inspired by Jane’s decades of experience.
Jane authored the book Mad Women: The Other Side of Life on Madison Avenue in the Sixties and Beyond. It is the story of her experience in advertising in an era of rampant sex, three-martini lunches, and overt sexism. She also co-authored the classic How to Advertise. Jane has been named by Advertising Age as “one of the 100 most influential advertising women of the last 100 years” and was best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state. As a creative director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, S.C. Johnson, American Express, and Cunard Lines. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble.
Jane graduated from Bucknell University and received honorary degrees from St. John’s University and Ramapo College.