Leveraging Social Media for Brand Building
The proliferation of social media platforms and empowered consumers makes capturing the attention of your target audience challenging. Even the biggest brands struggle with using social media effectively to be relevant and authentic. It's no longer a question of whether social media plays a role in marketing; it’s about what role the modern marketer needs to play in developing the best social media strategy to drive marketing results, customer engagement, and overall business success.
This course provides strategic best practices that can be used across social marketing platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn. Participants better understand how to use social media to improve target consumer engagement, enhance brand perception and affinity, and accelerate the “buyer’s journey.” Course participants will learn the essential components of a social media strategy and strategic content development plan. The course will help marketing professionals and teams assess the evolving role of social media in the marketing mix and customer journey to brand loyalty.
Course participants will leave with actionable concepts and tools they can immediately apply to real-world situations, including aligning social media strategy with the company’s customer experience and marketing plan goals. The course provides practical frameworks and models to understand and optimize social media strategy to enhance overall customer experience and build brand equity.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Marketers at all levels, with a specific focus on those leading online marketing, social media, and digital strategy
- Marketing professionals and related roles that want to improve their understanding of social media strategy, how to use social media strategically as part of the modern marketing mix, or gain a better understanding of the social media opportunity for their brands
Learning Objectives
- Understand social media’s impact on brand perception and customer experience
- Learn how to leverage social media to enhance the customer journey
- Understand how to strategically evaluate and select social media platforms to align with brand goals
- Learn how to create both long-term and short-term customer impact with social media
- Discover new ways to make investments in social media more effective and strategic
Find out what you will learn from instructor Mary Czarnecki in the video below.
Estimated Length of Completion
Approximately 90 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Mary Czarnecki
An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.
Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.
As a top-rated Faculty Instructor at the Association for National Advertising, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.
Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.