Critical Thinking Skills for the Marketing Professional
In today’s business environment, developing critical thinking and problem-solving skills is essential to a marketing professional’s – and their organization’s – success. The ability to think critically to solve problems, leveraging a systematic and repeatable process, sets individuals apart from their peers and makes them sought-after marketers within their organizations. Especially when operating in highly competitive markets, it’s crucial for marketers to understand how to assess a problem and effectively use critical thinking tools to identify solutions quickly and improve results.
This course is designed to help participants avoid the most common mistake professionals make – jumping into solution creation before finding the root cause of a problem and identifying the real problem to be solved. By focusing on root-cause issues, critical thinking helps them avoid future problems that can result from their actions. Participants will learn to analyze the situation, identify the problem, design a solution by examining the different ways they can solve the problem, and ultimately achieve a successful outcome. Participants will learn best practices that they can apply to their own work experiences through case studies and step-by-step frameworks and toolkits.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
This workshop is designed for marketing professionals who are responsible for defining problems, creating new options, and implementing solutions that drive results.
Learning Objectives
- Perform strategic analysis and assessment
- Frame problems using a systematic, repeatable process
- Identify key stakeholders and ensure their needs are met
- Develop and test solutions, employing adaptive problem solving
- Collaboratively overcome obstacles
- Leverage failures to optimize future performance
Find out what you will learn from instructor Mary Czarnecki in the video below.
Estimated Length of Completion
Approximately 90 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Mary Czarnecki
An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.
Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.
As a top-rated Faculty Instructor at the Association for National Advertising, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.
Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.