Customer-Centric Marketing that Drives Lifetime Value
Unfortunately for many companies today, marketing with a customer-centric approach is not the norm. In many instances important marketing decisions are being made without key customer-centric knowledge and opportunities for customer value creation are being missed. Conversely, customer-centric companies make business and marketing decisions that support the creation of customer value. These decisions are made possible by knowing the right insights to use, how to source them, and how to activate insights in order to make business and marketing decisions that are focused on customer value creation.
This interactive course focuses on key marketing responsibilities that ensure an organization becomes and remains “customer focused.” Customer-centric marketing is presented as a strategic imperative, not a trend. This course teaches effective approaches to implement a “best practice” strategic marketing framework to enable powerful customer-centric marketing that drives customer value.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
Mid-level manager, director-level marketers and brand marketers who aspire to become more customer focused.
Learning Objectives
- Learn how customer-centric marketing can deliver a competitive advantage and understand its impact on the overall organization and customer experience
- Understand how to apply market segmentation, targeting and insight development concepts to set a strategic foundation for customer-centric marketing
- Learn how to improve marketing ROI by discovering the quantitative importance of satisfied customers and developing customer lifetime value throughout the customer decision journey
Estimated Length of Completion
Approximately 80 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Mary Czarnecki
An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.
Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.
As a top-rated Faculty Instructor at the Association for National Advertising, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.
Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.