Leveraging Generative AI for Data Analysis of Marketing Results (15-Minute Microlearning) | School of Marketing | ANA

Leveraging Generative AI for Data Analysis of Marketing Results (15-Minute Microlearning)

By using AI to interpret vast amounts of data quickly and accurately, you can ensure you always have the most relevant and precise insights at your disposal. In this course, you will learn how to apply generative AI for swift and effective data analysis, turning complex datasets into findings that influence strategic decision-making. You will learn about AI-driven tools and techniques for analyzing customer data, understanding market trends that affect ongoing campaigns, and enhancing campaign performance analysis. By the end of this course, you will be equipped to use generative AI tools to effectively analyze the results of your marketing efforts, ensuring your strategies are proactive and data-driven.

This is the sixth in a series of six standalone microlearning courses on “Generative AI Essentials for Marketers.”

Click HERE to register for the first course, “Understanding Generative AI.”

Click HERE to register for the second course, "Using AI-Driven Research to Enhance Marketing Strategies.”

Click HERE to register for the third course, "Brainstorming Campaign Ideas with Generative AI.”

Click HERE to register for the fourth course, “Creating Multi-Channel Content with Generative AI.”

Click HERE to register for the fifth course, “Improving Marketing Content with Generative AI.”

Register below for the sixth course, “Leveraging Generative AI for Data Analysis of Marketing Results.”

Learning Experience

This singularly focused and application-based microlearning course is interactive and provides real-world practitioner-led experience.

Who is this Course For?

    • Junior- to mid-level marketers who are tasked with analyzing the performance of marketing content and making recommendations for improvement
    • Senior-level marketers who need to share with their teams when, how, and why to use AI to analyze the effectiveness of their marketing results

Learning Objective

    • Apply generative AI for swift and effective data analysis, turning complex datasets into strategic insights.

Find out what you’ll learn from Greg Kihlström in the video below.

 

Estimated Length of Completion

Approximately 15 minutes.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $19 Silver Tier $29 Nonmember $39

Instructors

trainer

Greg Kihlstrom

Principal
The Agile World

Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, before, during, and after selling his marketing agency, Carousel30. He has worked with some of the world’s top brands, including Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He currently serves on the University of Richmond’s CX Advisory Board. Greg is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF.

Greg’s book, The Center of Experience (2020) talks about how customer and employee experience can be operationalized into a cohesive brand experience. His podcast, The Agile World, features leaders from top brands discussing marketing, customer experience, and digital transformation.

He writes for Forbes and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a speaker around the world, and has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, and University of Maryland.