Harnessing the Power of Programmatic
Are you among the marketers not fully leveraging the benefits of programmatic media? During this course, you will learn to overcome hurdles as we demystify how programmatic works and help you develop a roadmap to successfully utilize programmatic advertising.
You will gain a greater understanding of the programmatic ecosystem's components, including trading desks, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and exchanges. You also will learn the different types of programmatic buying (guaranteed buys, private marketplaces, and open auction) and forms of data so that you can improve your ability to help protect against concerns of fraud and managing media in a cookieless world.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Anyone in a marketing organization who does not have advanced knowledge of programmatic operations, advantages, disadvantages, best practices, and related issues such as fraud and cookie deprecation
- Junior to mid-level marketers in marketing and media, digital strategy, procurement/finance, legal, and research/analytics
Learning Objectives
- Understand what it is and the advantages of using programmatic media
- Learn how and why programmatic can help you increase operational efficiencies and targeting capabilities
- Learn how to develop a programmatic strategy, align your objectives/KPIs, select marketplaces, execute buys, and optimize performance
- Better understand concerns and challenges in buying programmatic media and how to set up safeguards to protect against these concerns
Find out what you will learn from instructor Erin Cole in the video below.
Estimated Length of Completion
Approximately 85 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.
Download the full benefits here
This course was updated on August 19th, 2024.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Erin Cole
With a career spanning 20 years and diverse sectors of the marketing landscape, Erin Cole has become adept at driving results and fostering innovation within global organizations, startups, and small businesses. From her beginnings as an assistant account executive at Bozell Advertising to her current role as a strategic consultant at Prohaska Consulting, she has consistently demonstrated leadership and problem-solving prowess in digital marketing. Her expertise encompasses omnichannel marketing strategy, programmatic media, performance marketing, and go-to-market strategy, which she has applied across various industries with measurable impact.