Fundamentals of Digital Marketing: #Human-Powered
Technology has transformed business, and nowhere is this change more dramatic than how brands engage with consumers. For the first time ever, brands must contend with and adjust to the most diverse consumer population — from Baby Boomers and Gen X, who have enormous purchasing power, to digitally savvy Millennials and Gen Z, who are the biggest consumer markets. When you have a command of digital marketing strategies and tools, you can better navigate this complicated landscape to build trust among your core customer base and establish long-term relationships. This course gives you the building blocks to manage the dynamics of digital marketing today. From social to mobile, online advertising to influencer marketing, you’ll explore key considerations that drive strategies for digital programs that build brand equity and establish meaningful consumer connections.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Progressive professionals charged with building brand relationships
- Junior and mid-level marketers who need to sharpen their digital marketing skills to get ahead
- Success-oriented managers and directors seeking long-term customer relationships to build ROI
- Motivated small business owners who want to connect to their target audience
Learning Objectives
- Explore how technologies are meeting customers along their journey
- Discover the building blocks of digital marketing strategy
- Learn how to market to the widest, most diverse consumer population ever
- Understand how the traditional purchase funnel has morphed to be more individualized
- Review the pricing models for all four media categories
- Learn why share of screen time is so important today
- Apply digital marketing skills
Find out what you will learn from instructor Neil Feinstein in the video below.
Estimated Length of Completion
Approximately 80 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.
Download the full benefits here
This course was updated on August 19th, 2024.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Neil Feinstein
Neil is an award-winning Creative Director turned Brand & Digital Strategist turned college professor. He spent 30 years in advertising, winning a shelf filled with awards in creative development and digital innovation. Along the way he built the first online ads for The New York Times, the first mobile program for the Data & Marketing Association, the first email marketing program for Hachette Filipacchi, and advised blue-chip brands such as Disney, American Express, Conde Nast, Merrill Lynch, Calvin Klein Fragrances, and not-for-profits ASPCA and Wounded Warrior Project. He’s a top rated international speaker, having lectured on multichannel marketing, integrated advertising, digital and creative strategy, and customer experience.
When he’s not helping clients build unforgettable customer experiences, Neil is inspiring the next generation of advertising greats as Assistant Professor of Advertising at St. John’s University. His research focus is digital innovation: he conducts a yearly “Hot or Hype” survey to determine the most important innovations for practicing digital marketers, and also researches the power of influence marketing.