Advanced Email Marketing

Learn advanced strategies and techniques to take your email program from good to great. Apply segmentation and personalization to create dynamically-customized campaigns with a 1:1 edge. Employ advanced design tactics and leverage marketing automation for drip, series and triggered email. Finally, explore advanced analytical approaches for evaluating overall success.

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in advanced email marketing.

Learning Objectives

1. Using segmentation and targeting to improve results
2. Content personalization and customization
3. Identifying optimal email frequency
4. Beyond broadcast: how to create trigger-based email programs
5. Advanced analytics
6. The last word on email marketing integration

Estimated Length of Completion

Approximately 90 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

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Recommended Pre-Coursework: The following course is recommended as pre-work to prepare you for the Advanced Email Marketing course: Fundamental Email Marketing. The knowledge contained in this course is fundamental to the material in the advanced course. You may have equivalent knowledge through your professional experience, and if so, may not need the pre-coursework. Be sure to review the course description to ensure your experience aligns with the base of knowledge required.

This course was last updated on October 31, 2019.