Improving Marketing Content with Generative AI (14-Minute Microlearning)
By using AI to improve your existing marketing content, you can elevate your marketing content and achieve superior marketing performance. In this course, you will understand how to use generative AI tools to improve the readability of your marketing content, enhance your content’s search engine optimization, and automate the creation of tailored content that encourages interactions. You will learn about AI-driven tools and techniques for crafting clear, compelling content that resonates with diverse audiences, expanding your content’s visibility and reach, and increasing your content’s resonance and relevance so you can motivate your audience to take action. By the end of this course, you will be equipped to significantly improve your marketing content’s readability, SEO, and engagement levels, ensuring it is as dynamic and impactful as possible.
This is the fifth in a series of six standalone microlearning courses on “Generative AI Essentials for Marketers.”
Click HERE to register for the first course, “Understanding Generative AI.”
Click HERE to register for the second course, "Using AI-Driven Research to Enhance Marketing Strategies.”
Click HERE to register for the third course, "Brainstorming Campaign Ideas with Generative AI.”
Click HERE to register for the fourth course, “Creating Multi-Channel Content with Generative AI.”
Register below for the fifth course, “Improving Marketing Content with Generative AI.”
Click HERE to register for the sixth course, “Leveraging Generative AI for Data Analysis of Marketing Results."
Learning Experience
This singularly focused and application-based microlearning course is interactive and provides real-world practitioner-led experience.
Who is this Course For?
- Junior- to mid-level marketers who are tasked with creating and optimizing marketing content
- Senior-level marketers who need to share with their teams when, how, and why to use AI to improve the effectiveness of their marketing content
Learning Objective
- Learn how to use generative AI tools to improve the readability of your marketing content, enhance your content's search engine optimization, and automate the creation of tailored content that encourages interactions
Find out what you’ll learn from Greg Kihlström in the video below.
Estimated Length of Completion
Approximately 14 minutes.
Registration Pricing
Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
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Registration | |||||||||
Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $19 | Silver Tier $29 | Nonmember $39 |
Instructors
Greg Kihlstrom
Principal
The Agile World
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, before, during, and after selling his marketing agency, Carousel30. He has worked with some of the world’s top brands, including Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He currently serves on the University of Richmond’s CX Advisory Board. Greg is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF.
Greg’s book, The Center of Experience (2020) talks about how customer and employee experience can be operationalized into a cohesive brand experience. His podcast, The Agile World, features leaders from top brands discussing marketing, customer experience, and digital transformation.
He writes for Forbes and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a speaker around the world, and has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, and University of Maryland.