Inspiring Great Creative
This course will help you get the kind of powerful creative work that builds your sales overnight and builds your brand over time. You will be guided through the entire creative process, from the creative brief to judging creative work, giving the agency compelling feedback, and making all your communications more effective. Quite simply, this course will help you to be a better client.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
Junior, middle and senior marketing levels – anyone involved in the development of advertising
Learning Objectives
- Learn how to inspire creativity and be a better client
- Discover the elements that make any communication more effective
- Learn how to write a creative brief
- Learn what makes an integrated campaign successful
- Develop your skill in judging creative work and giving compelling feedback
- Understand why it pays to focus on big ideas
Estimated Length of Completion
Approximately 2.0 hours. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Jane Maas (In Loving Memory 1932-2018)
A legend in the marketing and advertising fields, the ANA was honored to have Jane Maas as faculty. Her on-demand course “Inspiring Great Creative” – which currently remains as part of the ANA on-demand training library – leads you through the entire creative process and is inspired by Jane’s decades of experience.
Jane authored the book Mad Women: The Other Side of Life on Madison Avenue in the Sixties and Beyond. It is the story of her experience in advertising in an era of rampant sex, three-martini lunches, and overt sexism. She also co-authored the classic How to Advertise. Jane has been named by Advertising Age as “one of the 100 most influential advertising women of the last 100 years” and was best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state. As a creative director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, S.C. Johnson, American Express, and Cunard Lines. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble.
Jane graduated from Bucknell University and received honorary degrees from St. John’s University and Ramapo College.