Data Analytics for Optimized Performance

Data comes in many forms, and understanding how and which data to use can be overwhelming. Data analytics fluency – the ability to understand data’s applications for improved decision-making – is critical for marketers at any level. As the marketing landscape continues to evolve, the ability to make data-informed decisions can maximize your intuition and expertise, allowing you to gain deeper insights and optimize marketing objectives. This course will introduce you to the Fact-Based Decision-Making Framework, which will help you gain a competitive advantage as you incorporate data decisions into your marketing activities.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

• Marketing professionals at any level who are starting to use data in their marketing analysis
• Marketing professionals who need more guidance in the data analysis/business intelligence process

Learning Objectives

1. Understand and apply the fact-based decision-making framework
2. Work with diverse data sources
3. Identify relationships between data
4. Perform data analysis
5. Present data to build a business case and gain buy-in for the proposed solution

Find out what you will learn from instructor Jeannette Brown in the video below.

Estimated Length of Completion

Approximately 80 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here