Marketing Mix Modeling (MMM): Resources

Use this cheat sheet to learn about media mix modeling and how to leverage it at your company.

Use this checklist to help you create a marketing data table and implement a media mix model.

ANA's Media Mix Modeling Quick Wins package is a combination of videos, cheat sheets, and checklists designed to help you determine the right media mix for your brand and leverage it to maximize insights and, most importantly, results.

At a time when clients are demanding greater scrutiny across all their media investments, while frustrated by the limits of digital attribution and the increasing costs and uncertainty of regulatory pressure, the ad biz finds itself at a critical inflection point.

As a cookieless world looms large on the horizon, in4mation insights provides 10 strategies to leverage the fully predictive power of marketing mix modeling.

Can marketing reconcile business performance and sustainability goals? Ekimetrics believes so, through the right marketing mix model.

To measure the effects of its spend, Ally Financial teamed up with TransUnion and the MMA to conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.