Marketing to People with Disabilities: Resources

Disability inclusion in the workplace improves company culture. They can often provide fresh perspectives to goal setting and challenges that arise in any business.

To foster inclusivity and representation across the fitness industry among people with disabilities, the personal care brand Degree created the #TrainersforHire platform. The B2 Award-winning platform provides fitness brands with a repository of qualified differently abled trainers and educational resources to make fitness centers more accessible.

With more than 20 percent of the population self-identifying as having a disability, advertisers need to understand digital accessibility now more than ever. Corporations are adopting DEI and ESG initiatives, over 5,000 lawsuits have been filed in the last two years, and over 97 percent of top websites continue to have disability barriers.

How can brands make their websites and digital content more accessible?

Actionable advice for brands on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.

Despite recent progress, there is a long way to go in integrating accessibility into the fabric of the marketing and technology ecosystem. The more we understand about the barriers that come between people with various disabilities and online content, the stronger the moral imperative becomes to intentionally build sites and digital tools that are truly accessible.

MediaMonks created an inclusive imagery tip sheet for marketers looking to drive diversity, equity, and inclusion throughout their marketing.

With its multi-faceted “Trainer for Hire” campaign, Degree made the exercise world a little more inclusive by helping well-known fitness brands to hire differently abled trainers via an easy-to-use online recruiting tool built and maintained by the deodorant brand.

Through the Metathon activation, the Degree deodorant brand leaned into its purpose to inspire the confidence in consumers to move more, while challenging what it means to be inclusive in the metaverse.

Disabled American Veterans shared various programs it’s deployed to drive revenue growth outside of typical fundraising moments.