Connected TV (CTV): Resources
The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole.
Below is a small sample of the content resources available to ANA members regarding connected TV (CTV).
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Content Is the Key to Mastering CTV Advertising Strategies
Leading Edge February 1, 2024To increase the effectiveness of your CTV advertising campaigns, you need to make discerning content choices, establish robust partnerships with the right content owners and platforms, and choose the best inventory to place your ads. But this probably sounds easier said than done.
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Demystifying the Differences Between Linear TV and CTV
Partner Content January 11, 2024What exactly constitutes linear and non-linear in the increasingly digital landscape of TV? Is it the device, the programming content, or the ability to run addressable advertising? To find the answer, marketers need a better understanding of how content is distributed across platforms.
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