ANA Marketing Futures Podcast
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
-
Two Ears and a Heart: Emotional Advertising in Audio, with Paul Suchman of Audacy
Marketing Futures Podcast October 22, 2024Marketing Futures Podcast host Mike Berberich spoke with Audacy CMO Paul Suchman about the power of emotional advertising in audio, AI’s effect on the space, and where podcasts, radio, and more is headed in 2025.
view -
"The Future of the Creator Economy" with Glenn Ginsburg of QYOU Media
Marketing Futures Podcast October 15, 2024QYOU Media’s Glenn Ginsburg joined Marketing Futures Podcast host Mike Berberich to discuss the evolution of the creator economy.
view -
The Future of AI in America, with Congressman Jay Obernolte
Marketing Futures Podcast October 1, 2024Marketing Futures Podcast host Mike Berberich sat down with Representative Jay Obernolte, the chairman of the House Task Force on Artificial Intelligence, to discuss the technology’s future in America.
view -
Harnessing Neurodiversity to Unlock Innovation, with Alice Walker of adam&eveDDB
Marketing Futures Podcast September 17, 2024Marketing Futures Podcast host Mike Berberich and Alice Walker, Senior Strategist at adam&eveDDB discussed how brands can harness the powers of their neurodiverse employees by creating a welcoming, inclusive work environment.
view -
The Future Is Data, with Stephani Estes of Goodway Group
Marketing Futures Podcast September 10, 2024Marketing Futures Podcast host Mike Berberich caught up with Goodway Group’s Stephani Estes for a conversation about the evolution of data and the importance of “bravery” in a world of ones and zeroes.
view -
Building Tomorrow’s Brand Today, with Bridget Sponsky at Ally Financial
Marketing Futures Podcast August 20, 2024Ally Financial’s Bridget Sponsky joined the Marketing Futures Podcast to share how the brand is engaging Gen Z to future proof the business.
view -
Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation
Marketing Futures Podcast August 6, 2024Marketing Futures Podcast host Mike Berberich spoke with Nationwide’s Brad Barnett at the 2024 Brand Masters Conference about balancing brand equity with innovation.
view -
Escaping the Brand "Friend Zone" with Doug Zarkin
Marketing Futures Podcast June 4, 2024ANA Marketing Futures Podcast host talks to marketing expert and author Doug Zarkin about taking your brand out of the “friend zone.”
view -
Meeting Gen Z Where They’re At, with Elizabeth Kenny at TRUTH Initiative
Marketing Futures Podcast May 21, 2024Marketing Futures Podcast host Mike Berberich spoke with TRUTH Initiative CMO Elizabeth Kenny about how TRUTH finds insights to resonate with Gen Z, a generation that regularly shuns traditional marketing.
view -
Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera
Marketing Futures Podcast May 7, 2024Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.
view -
The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet
Marketing Futures Podcast April 23, 2024Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.
view -
It Takes a Village: A New Agency Approach with Sarah Collinson and Dan Lucey
Marketing Futures Podcast April 2, 2024Marketing Futures Podcast host Mike Berberich talked to the co-CEOs of Havas New York, Sarah Collinson and Dan Lucey, about their “village model” approach to client solutions, what the new dynamic duo has planned in the short- and long-term, and, of course, how AI factors into it all.
view -
Reshaping Fitness Through Purpose, with Planet Fitness and Barkley
Marketing Futures Podcast March 19, 2024Marketing Futures Podcast host Mike Berberich talked to Planet Fitness’ Jamie Medeiros and Barkley’s Katy Hornaday about the advantages of being a “purpose native” brand.
view -
Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer
Marketing Futures Podcast March 5, 2024Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.
view -
Plumbing vs. Poetry: Navigating the Generative AI Renaissance with Alan Schulman of UpperRight
Marketing Futures Podcast February 13, 2024Marketing Futures Podcast host Mike Berberich spoke with UpperRight’s Alan Schulman about the impact of generative AI on the marketing industry.
view -
Breaking the Sound Barrier: How AI is Transforming Podcast Ads with SiriusXM, Barometer, and ArtsAI
Marketing Futures Podcast January 23, 2024Marketing Futures Podcast host Mike Berberich sits down with SiriusXM Media, Barometer, and ArtsAI to discuss a tool they created that leverages AI to analyze podcast episode content on a level previously unheard of.
view -
Shaping the Next Generation of Marketers, with Niki Mandell of A+E
Marketing Futures Podcast January 9, 2024A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.
view -
People-Powered Innovation, with Tim Ringel of Meet the People
Marketing Futures Podcast December 19, 2023Marketing Futures Podcast host Mike Berberich welcomes Tim Ringel, co-founder of Meet the People, to discuss why people are the most valuable asset of any company.
view -
AI, Authenticity, and Escapism: The Rundown Report with Storyhorse's Aaron Burghard
Marketing Futures Podcast November 14, 2023Storyhorse's Creative Strategy Director Aaron Burghard joined the Marketing Futures Podcast to review his agency’s latest iteration of their yearly Rundown Report, which covers the pressures shaping our industry.
view -
The Sound of Success: Harnessing Audio's Potential with Audacy’s Paul Suchman
Marketing Futures Podcast November 7, 2023On the latest episode of the Marketing Futures podcast, host Mike Berberich talks to Audacy CMO Paul Suchman about the power of sound design, AI’s role in audio engagement, and what the space will look like in five years.
view