Direct-to-Consumer (D2C)

Through a combination of brand-building and performance marketing, direct-to-consumer financial technology startup Lendly grew to become a $100,000,000 business in just one year.

VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.

Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.

Direct-to-consumer men’s grooming product provider Dollar Shave Club built a marketing technology stack to better glean insights from every consumer interaction.

Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.

CPG lawn care brand Scotts created a direct-to-consumer subscription box to connect with millennial consumers.

With the Gravity Blanket and other products, Gravity has developed a method of product development built to understand how consumers’ expectations are evolving — one that is also extremely cost-effective.