Save Your Agency-Client Relationships from Drowning in The Pandemic Sea
Agency Mania Solutions offered advertisers advice for strengthening their working relationships with agencies in the face of the pressures exerted by the pandemic. This advice included the following tips.
- Initiate fewer agency reviews and instead adopt a more deliberate and constructive feedback process.
- Eschew arbitrary budget squeezing and instead adopt a more investment-minded approach toward prioritizing work and resource allocations.
- Improve campaign performance and drive actionable learnings by turning cross-platform and end-to-end campaign measurement into a simplified information hub that is accessible by all contributors.
- Adopt more effective technology-based collaboration and information-sharing.
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Source
"Save Your Agency-Client Relationships from Drowning in The Pandemic Sea." Bruno Gralpois, Founder of Agency Mania Solutions, March 2020.
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