Engaging Today’s Multi-Dimensional Business Audiences with a Multi-Faceted Marketing Mindset | Leading Edge | Industry Insights | All MKC Content | ANA

Engaging Today’s Multi-Dimensional Business Audiences with a Multi-Faceted Marketing Mindset

NBCUniversal’s Nicole Lee explains how B2B marketers can capitalize on the growing multidimensional nature of today’s business audience by evolving and customizing advertising strategies with an audience-led and data-informed approach.