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Search returned: 8 document(s).

  • The Field Is Expanding Fast for B2B Sponsorships

     B2B   June 12, 2024  

    Eager to align their ad dollars into more mainstream programming, a growing number of B2B companies are boosting their marketing spending on sponsorships for popular sports events as well as influencers with niche yet loyal audiences online.

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  • Marketing News Quiz for April 20, 2024

     Marketing News Quiz   April 20, 2024  

    In this week's marketing news quiz: A quirky collaboration from Crocs and Pringles, high-tech solutions for influencers to connect with fans, a chocolate maker utilizing artificial intelligence, and more.

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  • B2B Influencer Marketing Is Ready for the Spotlight

     B2B   February 7, 2024  

    B2B marketers tend to use influencers to create and promote content at the awareness stage of the sales funnel, but they are failing to realize that influencers can have a positive effect throughout the entire pipeline and even after a sale closes.

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  • Engaging Today’s Multi-Dimensional Business Audiences with a Multi-Faceted Marketing Mindset

     Leading Edge   December 9, 2023  

    NBCUniversal’s Nicole Lee explains how B2B marketers can capitalize on the growing multidimensional nature of today’s business audience by evolving and customizing advertising strategies with an audience-led and data-informed approach.

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  • How to Fix a Broken B2B Marketing Automation Strategy

     B2B   October 18, 2023  

    As they face increasing pressure to provide adequate returns, marketers need to establish clear guidelines for where to invest and ultimately prove the effectiveness of marketing automation. They also must implement test-and-learn scenarios to continuously optimize automation investments, cease lower-performing marketing activities, and personalize their marketing campaigns across multiple channels.

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  • Dechra Revolutionizes Veterinary Product Marketing with Great Creative

     B2 Awards   September 5, 2023  

    Dechra’s Pharmaceuticals created a campaign that targeted veterinarians and dog owners to help them understand Cushing’s syndrome — an often-undiagnosed, lifelong illness in dogs — and how to treat it using Dechra’s Vetoryl.

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  • Symcor Takes Over Toronto Union Station to Launch its B2C Style Campaign

     B2 Awards   September 5, 2023  

    Sycmor paired an OOH installation at Toronto’s Union Station with a media approach atypical for B2B brands to drive consideration of its brand, change its perception, and drive traffic to the brand’s website.

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  • It’s Not About Personalization — It’s About Being Personal

     Leading Edge   August 23, 2023  

    We have all heard the statistics that show that B2B customer experiences are lagging behind. Sixty-two percent of buyers feel that B2B advertising is too vague to be relevant to their business, while 64 percent feel that ads don’t always demonstrate a good understanding of their organization’s problems. The answer the industry is telling us is that personalization is key. B2B is the new B2C, with personalized experiences being the critical door-opener to success.

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