David Baldwin, Co-Founder of Ponysaurus Brewing, Talks Brand Purpose
As emerging media and marketing channels continue to explode, it is paramount for brands to curate authentic and engaging ways to connect with audiences. Observing audience behavior and cultural trends demands more agile marketing and begs the question: How can marketers ensure their brands are showing up at the right time, in the right place, and on-tone in this evolving climate?
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