How to Navigate the OTT/CTV Landscape
In July, Double Verify announced CTV ad fraud had dropped to 1 percent. At the end of 2021, IAS came out with their Industry Pulse report. In it they reported that buyers perceived vulnerability to CTV ad fraud dropped from 26 percent last year to 10 percent for 2022. This softly translates to buyers spending more in 2022 in this channel with confidence.
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