MY/MO: GETTING THE BEST CREATIVE FROM YOUR BRIEF
My/Mo Mochi ice cream is a new way to experience a favorite frozen treat with fun, poppable, and delicious mochi ice cream. Bringing this new, delicious treat to market in a crowded ice cream category required a creative approach to their advertising. In this session, Russell Barnett, Chief Marketing Officer – My/Mo, shared their approach to writing briefs and conducting the briefing process with their agency to ensure great, breakthrough creative.
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