Where Is Waldo Going to Be Next? A Conversation About the Evolution of First-Party Data and Finding the “Right” Consumer | Event Recaps | All MKC Content | ANA

Where Is Waldo Going to Be Next? A Conversation About the Evolution of First-Party Data and Finding the “Right” Consumer

In this session, dive into the latest trends, challenges, and opportunities in using first-party data to not only locate but truly understand your audience. Also, examine the tools and techniques that can help brands navigate the complexities of consumer behavior and enhance their personalization efforts.