The Art of the Score: How We Are Helping Brands Advertise Nationally and Optimize Locally | Event Recaps | All MKC Content | ANA

The Art of the Score: How We Are Helping Brands Advertise Nationally and Optimize Locally

Comscore presented an overview of its new first-to-market solution for optimizing campaign planning across all television screens (cable, broadcast, and streaming), nationally, and at the market-level.