2014 ANA Mobile First, Mobile Everywhere presented by MediaVest

This event is over.

Mobile, undoubtedly, has arrived and its presence is ubiquitous. The data is compelling:

24 percent of media is now consumed on a mobile device.
There are more mobile phones (5.1 billion) in the world than toothbrushes (4.2 billion).
eMarketer estimates that mobile ad spending this year will surpass newspaper and radio.
Facebook recently announced that 62 percent of its advertising revenue is from mobile and that 30 percent of its monthly users only check out Facebook on their mobile devices.

Smartphones and tablets have become a part of consumer’s daily lives as they are now accustomed to viewing content and connecting with people wherever and whenever they want. Meanwhile, the definition of mobile has expanded significantly and includes wearables – called the next generation of mobile devices – and the “internet of things,” e.g., smart homes, connected cars.

Despite the clear opportunity, many marketers remain uncertain about how best to employ mobile and have questions on issues including: the right allocation of ad spending for mobile as part of a broader campaign; challenges with mobile ad formats; use of location-targeted ads; use of “native” ads; and measurement.

The ANA “Mobile First, Mobile Everywhere” event will challenge marketers to consider mobile at the start of every initiative (not as an add on later) and in ways that could surround and add value to the consumer everywhere he or she goes.

Download the ANA Event Guide at e.ana.net.

Host:
Christine Morrison
Group Social Media Manager
Intuit
ANA West Coast Social Media Committee Co-Chair

Agenda

PRE-CONFERENCE BONUS SESSION PRESENTED BY MEDIAVEST on 12/01/14
MediaVest
1675 Broadway, 7th Floor
New York, NY
Time: 2:00pm-4:30pm

ANA MOBILE FIRST, MOBILE EVERYWHERE PRESENTED BY MEDIAVEST on 12/02/14
Millennium Broadway Hotel
145 West 44th Street
New York, NY 10036
Time: 7:30am-3:30pm

The hashtag for this conference is #ANAMobile.

TIME	EVENT DETAILS	LOCATION
Monday, December 1, 2014
2:00pm - 5:00pm	DATA FOR A MOBILE WORLD In a world that becomes more fragmented by the day, data normalization is a necessity in mobile advertising, but not always easy to achieve. In this session, learn what can be achieved with access to a wide variety of real-time high-quality, clean data sources in a mobile-first world. You will also hear case studies, insights, and strategies to ensure messages are reaching the right consumer, at the best time, in the most relevant environment. Jay Askinasi Chief Revenue Officer RUN
2:00pm	STARWOOD HOTELS & RESORTS: BRINGING THE REAL-WORLD EXPERIENCE TO MOBILE The Starwood Hotels & Resorts family includes hotel brands such as Westin, St. Regis and Sheraton. In the hospitality space, personalization is paramount to providing exceptional and memorable experiences for guests, especially for the mobile consumer. In this session, they will share their innovations in customer-centric mobile experiences, native apps, and data-driven mobile guest enhancement tools to provide the highest quality experience. Arlie Sisson Associate Director, Mobile Product Strategy Starwood Hotels & Resorts
	MAXIMIZING MOBILE'S IMPACT IN THE MARKETING MIX Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with. In this session, you will hear results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend. You will hear initial results from the first study conducted with AT&T which will deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder. Greg Stuart Chief Executive Officer Mobile Marketing Association
4:30pm	Adjournment
Tuesday, December 2, 2014
7:30am	Breakfast (Sponsored by PlaceIQ)
8:30am	General Session Welcome Ed Haslam SVP of Marketing PlaceIQ
8:30am	Opening Remarks Sarah Kramer President MediaVest Christine Morrison (Host) Group Social Media Manager Intuit
	TRANSFORMING THE RETAIL EXPERIENCE With nearly a billion people set to own a smartphone by 2015 and an average of more than 20 apps downloaded and used per device, the retail experience continues to change at a remarkably rapid pace. Digital-savvy consumers are demanding the best possible services, products and experience, and expecting retailers to deliver this through an “anywhere, anytime, any way” omnichannel approach. Walmart and MediaVest will discuss how digital has transformed retail and what marketers can do to meet – and surpass – the latest consumer expectations. Wanda Young Vice President, Media, Digital & Partnership Marketing Walmart Coleen Kuehn President, Client Leadership MediaVest USA
	THE FUTURE IN A WORLD OF DIGITIZED DEFINED OBJECTS Over a decade ago, consumers began replacing analog consumer electronics with their digital counterparts. Portable tape players were swapped for MP3 players, tube TVs were replaced by digital displays, and mobile phones became smart. In 2007 we began embedding sensors into mass market consumer-facing products – forever changing digital products at an escalating pace. We enter 2015 with a suite of devices digitizing our physical environments. Hear how the data our devices digitize not only inform the choices we make but also define who we are, with grand implications for how we live in the future. Shawn DuBravac Chief Economist and Director of Research Consumer Electronics Association
	MOBILE: ADDING IMPACT TO BRAND MARKETING As consumers become increasingly comfortable doing more and more with their phones and tablets, mobile becomes essential to delivering customer value, maintaining brand relevancy and driving business performance. In this session, Heineken will offer insights on how mobile marketing spending translates to sales and brand awareness. Ron Amram Senior Media Director Heineken USA
	TIMEX’S VISION FOR WEARABLE TECHNOLOGY The Timex Group is a 160-year old company famous for the iconic Ironman watch. The company recently launched the Timex Ironman One GPS+, a wearable offering which has standalone connectivity without a phone, intended to help athletes and adventurers be safer, smarter, and just a little bit more connected. In this session, hear Timex’s approach to wearable technology innovation as they uncover how they have quickly become a leader in this “mobile first, mobile everywhere” world. Shawn Cummings Head of Innovation & Market Strategy Timex Group
12:30pm	Lunch (Sponsored by MediaVest)
1:30pm	General Session Cont.
	LOWE’S LEADS IN SMART HOME TECHNOLOGY AND THE INTERNET OF THINGS The Lowe’s Iris Home Management System allows consumers to wirelessly control and monitor their homes through their computers, smartphones or tablets from a single, easy-to-use interface. Since its debut in July 2012, Lowe’s has broadened its offering, introduced a new connected home section in stores, and completed a nationwide rollout of products — creating a one-stop-shop for the connected home. Discover how Lowe’s Home Improvement has become a leader in smart home technology and hear their vision on the future of smart homes and the internet of things. Kevin Meagher VP and GM Smart Home Lowe's Home Improvement
	THE MOBILE MIND SHIFT: ENGINEERING YOUR BUSINESS TO WIN IN THE MOBILE MOMENT Mobile has reprogrammed people's brains. People turn to the phone to satisfy every need and businesses must respond. This change in behavior creates a series of mobile moments in which companies can create loyalty or become shut out by a more nimble mobile competitor. Both entrepreneurial companies like Evernote and huge corporations like American Airlines are winning in mobile moments. In this session, discover how mobile moments can define your new business opportunity and challenge, learn the four-step IDEA process for mobile strategy, and hear about the new sales, marketing, product, and business model opportunities that mobile moments can create. Josh Bernoff Senior Vice President, Idea Development Forrester Research, Inc. and Co-Author of The Mobile Mind Shift
3:30pm	Conference Adjournment

Cancellation Policy and Notes

Single ANA member and nonmember conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference starting date (on or before October 2, 2014). No refunds will be granted for any cancellations received after October 2, 2014 or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Your room reservation will require a deposit of two room nights. If you wish to cancel, you must do so 30 days prior to arrival to avoid the two-night cancellation penalty. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after November 18, 2014 may not be included in the attendee list.