Embedding Sustainability into Marketing-Led Growth Outcomes: A Climate Week Industry Gathering

Marketing's opportunity to address the climate crisis remains one of the most under-leveraged growth strategies of our time. Climate Week presents a unique moment for our industry to come together and activate that opportunity by leveraging the measurement frameworks and capabilities that have emerged as best practice across brands, agencies, and their partners.

Please join us for this critical conversation to ensure alignment across the various industry initiatives and individual brand programs underway to maximize growth and positive environmental impact within the marketing industry.

During this half-day event, hosted by Spotify, the ANA and Ad Net Zero will curate dialogue-driven sessions focused on:

Developing more sustainable AI solutions and leveraging AI to drive sustainable outcomes
How to increase marketing effectiveness while reducing emissions from advertising
The opportunity to drive growth for brands and markets through sustainable innovation and advertising's influence on consumer behavior
Specific examples of how brands, platforms, and industry partners have leveraged sustainability for growth outcomes within their organizations

Experts in attendance for this session include leaders from Spotify, HP Inc, Boston Consulting Group, PepsiCo, and others.

Please note that registration for this event is on a first-come, first-served basis. We will not accept any additional registrations after September 20th.

when

Start: Thursday, September 26, 2024 at 8:30am

End: Thursday, September 26, 2024 at 1:15pm

WHERE

Spotify Offices, NYC

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $0	Silver Tier $0	Nonmember $0

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, September 26, 2024
8:30am - 9:00am	BREAKFAST AND NETWORKING
9:00am - 9:15am	WELCOME Opening remarks from the Global CMO Growth Council Liz Kneebone Vice President, Sustainability Collective ANA
9:15am - 10:00am	PANEL DISCUSSION John Osborn Director Ad Net Zero
10:00am - 10:45am	MAINSTREAM GREEN FRAMEWORK Sarah Lichtblau Partner Boston Consulting Group (BCG)
	INSIGHTS FROM SPOTIFY
11:05am - 11:45am	CO-CREATION WORKSHOP: PART I Sustainable Consumer Action Jose Gorbea Global Head of Brands, Agencies, and Sustainability Innovation HP, Inc.
11:45am - 12:30pm	WORKING LUNCH Discussion based on Co-Creation Workshop
12:30pm - 1:00pm	CO-CREATION WORKSHOP: PART II Insight Sharing based on Lunch and Discussion
1:00pm - 1:15pm	CALL TO ACTION AND CLOSING REMARKS