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Marketing Futures

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Four Emerging Trends with a Potential for a Significant Impact on Marketers

 Event Recaps

WELCOME (11:00AM – 11:15AM EST)

The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.

SURFING THE NEXT WAVE: INSIGHTS & TOOLS FOR WHAT'S NEXT IN MEDIA ADVERTISING (11:15AM - 11:45AM EST)

Join Jessie De Luca, SVP of Strategy at Hudson MX, as we delve into the game-changing forces reshaping the media & advertising landscape in 2024 and beyond. Drawing on insights from The Fourth Wave of Advertising report and recent industry trends, this session will explore critical topics, including:

  • Google’s influence on evolving privacy standards
  • The rise of CTV and increasingly omnichannel strategies
  • The evolution of programmatic
  • Immersive and frictionless advertising
  • The increasing importance of automation and AI-driven optimization in campaign management

After this deep dive into critical shifts that will shape the future of our ecosystem, you’ll leave with fresh perspectives to spark strategic thinking and actionable insights to take on what’s next.

Speaker: Jessie De Luca, SVP of Strategy at Hudson MX

YOUR GEN AI IMPLEMENTATION PLAN (INTERACTIVE SESSION) (11:45AM - 12:30PM EST)

Join your fellow Marketing Futures committee members for an interactive session on generative AI implementation, led by Phaedon. This collaborative experience, designed for forward-thinking brand marketers, will guide you through a framework for generative AI implementation (the GenAI Implementation Pyramid). Phaedon's head of data science and AI will help pinpoint your brand's current position, discuss common challenges and identify opportunities and use cases for AI-driven marketing success.

By attending this virtual session, you'll gain valuable insights and actionable takeaways, including:

  • Understanding the GenAI Implementation Pyramid and its applications
  • Strategies for overcoming barriers to AI adoption
  • Marketing use cases for leveraging GenAI
  • Prioritizing and optimizing the ROI of GenAI investments

Speaker: Emily Merkle, Senior Vice President, Analytics and Data Science at Phaedon