How AI will Change Audience Planning and Buying

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AI is transforming creative, but it will also upend audience planning and buying as we know it. In this session, you will learn how brands are leveraging AI to better find consumers who are most receptive to the brand – whether that be creating awareness, reaching the movable middle or finding more who are primed to purchase.

This session will cover how AI can:

Generate and refresh audiences in real time
Make audience targeting cookieless
Find new audiences and consumers across the funnel

This session is tailored for data-driven marketers, advertising professionals, and privacy-conscious brands preparing for the future of digital advertising.