Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year (B2B Marketing Webinar Series)

This event is over.

Until recently B2B had a limited number of strategies that could make the age-old playbook feel a little stale. While B2C players have more creative freedom to test new social platforms, make funny video ads, and write copy that tugs on our heartstrings, B2B brands have often been stuck with stuffy technical jargon, dry product demos, and the same traditional channels they’ve used for years. But the B2B landscape is rapidly changing. While it may have been unheard of in the past, today’s B2B brands have begun borrowing pages from B2C’s playbook — and succeeding.

MNTN isn’t just a CTV platform that makes TV accessible to B2B advertisers — they’re also a B2B brand themselves. With an engaging, high-impact, and often-funny approach to B2B advertising, they’ve drawn up a whole new playbook. Join MNTN to break out of the boring mold and kick off planning for your B2B brand’s 2025. In this session, you will learn:

What to include in a comprehensive B2B marketing plan
Why CTV and other “non-traditional” channels are essential for B2B success
How to make B2B creative that is effective, even delightful

Why B2B Marketing Practitioners Should Attend:
This webinar will help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels. Attendees will walk away with an understanding of how to use a variety of strategies and make engaging creative to help them succeed into the new year and beyond.