LGBTQ+ Forum
when
Start: Thursday, September 12, 2024 at 11:00am
End: Thursday, September 12, 2024 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend Virtually | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
I. WELCOME REMARKS AND INTRODUCTION (11:00-11:10a.m. ET)
II. MEMBER ROUNDTABLE DISCUSSION: DATA PRIVACY LAWS AND THE IMPACT ON LGBTQ+ AD TARGETING (11:10 – 11:40a.m. ET)
In April 2024, the EU ruled that an online users’ public expression of their sexual orientation does not authorize using that data to serve personal ads. While data privacies and protections are critical to ensure that consumer data is used responsibly, it could also create challenges for marketers to engage the LGBTQ+ community. Less data transparency could result in decreased LGBTQ+ marketing over time as marketers struggle to understand if their spend is reaching the right audience. Our LGBTQ+ Forum co-chairs will be joined by Michael Isselin, partner at DLA Piper LLP, to discuss the stateside challenges of ad targeting for the LGBTQ+ community.
Moderators:
Michael Isselin, Partner – DLA Piper LLP
Katie Levesque, VP and Supplier Diversity Director – Truist Financial Corporation and LGBTQ+ Forum Co-Chair
Suresh Raj, Global Chief Growth Officer – McCann NY and LGBTQ+ Forum Co-Chair
III. LIBERTY MUTUAL: GIVING BACK TO THE LAUREL FOUNDATION (11:40a.m. – 12:15p.m. ET)
Founded in 1992, the Laurel Foundation’s mission is to improve the well-being of transgender/gender-diverse youth and families affected by HIV/AIDS through year-round support and education. To help further their mission, Copper Giants, Liberty Mutual’s in-house agency, partnered with the Laurel Foundation on a rebrand and revamped outreach strategy. Warren Marenco Chase, vice president and managing director of Copper Giants, will discuss the importance of large brands acting authentically in their support of the LGBTQ+ community.
Speaker:
Allison Aamodt, Head of Design, Copper Giants – Liberty Mutual
Warren Marenco Chase, VP, Managing Director, Copper Giants – Liberty Mutual
IV. BREAK (12:15 – 12:25p.m. ET)
V. ANA AIMM & TARGET10: LGBTQ+ ALLIES STUDY, PART 1 (12:25 – 1:00pm ET)
Allies support and advocate for the rights and dignity of LGBTQ+ people, even if they do not identify as part of the community. They can help challenge stereotypes, confront discrimination, and amplify marginalized voices. Being an ally is not a static identity, but an ongoing process of learning, listening, and taking action. ANA AIMM (Alliance for Multicultural Marketing) and Target10 are partnering on a significant study to help measure the current state of allyship and offer insights on increasing ally support in the future. Here, we will get an exclusive look at the first part of their findings.
Speakers:
Carlos Santiago, Co-Founder and Advisory Board Member – ANA AIMM
Matt Wagner, VP Client Services – Target10
Webinar information, if available, will be provided to registrants only.