Influencer Marketing

This event is virtual only and no in-person option is available.

I. HOUSEKEEPING & INTRODUCTIONS (11:00 - 11:10 a.m. ET)

II. MEMBER DISCUSSION (11:10 – 11:30 a.m.)

III. From Social Success to Sustained Engagement: How PepsiCo’s FLVR is Community-Building with Gen Z Foodies (11:30 a.m. – 12:15 p.m.)
Learn about PepsiCo’s new Food Entertainment Brand FLVR and their journey of connecting explosive growth on social to a variety of other channels and consumer touchpoints. Hear how taking a holistic approach to community-building leveraging influencers can help drive lasting consumer engagement for your brand and help you realize long-term commercial benefits.

Speaker:
James Clarke, Sr. Director of Digital Marketing and Social Media, PepsiCo

Speaker Bio: 
James Clarke is a self-described “serial intrapreneur” who operates at the intersection of creativity and disruptive technology. He is the Sr. Director of Digital Marketing and Social Media at PepsiCo Foods US, a key business unit of PepsiCo and a market leader in convenient foods. PepsiCo Foods’ portfolio includes some of America’s favorite brands like LAY’S®, DORITOS®, CHEETOS®, CAP’N CRUNCH®, QUAKER® and POPCORNERS®. Before joining PepsiCo in 2015, James held progressively senior roles in marketing and digital media at Kraft Foods Group and Maple Leaf Foods.

IV. Using Social Media to Acquire New Banking Customers (12:15 – 1:00 p.m.)

Speaker:
Brittany Gelsomino, Director, Acquisition Marketing & Rewards, Discover Financial Services