Ethics Policy

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Related Content

2:00 pm ET:

Welcome

Judy Macior | Chair of Ethics Policy Committee | Operational Risk Director | Experian Automotive

2:10 pm – 2:40 pm ET:
Navigating Brand Safe TV & Video Advertising for Regulated Brands

In the dynamic world of TV and video advertising, ensuring brand safety is paramount, especially for regulated brands. This session is designed to equip marketing professionals and agencies with the essential knowledge and tools to navigate the complexities of advertising and with tips on how to scale successful campaigns in a regulated environment in the U.S. market.

Lauren White | Director, Client Partnerships – CPG Alcohol & CBD | VDX.tv -- Lauren is a professional marketing and brand executive with over a decade of experience and a passion for digital, retail, and e-commerce strategy in the consumer products industry. As Director of Client Partnerships at VDX.tv, Lauren has played a pivotal role in driving the success of high-profile premium CPG brands – specializing in the beverage alcohol and Cannabis category. Lauren is a founding member of Tech Up for Women and plays an active role in the Alliance for Women in Beer.

2:40 pm – 3:00 pm ET:
From Regulations… to Revenue: Building Trust with your Customers

Join Val and Ian as they discuss the top legal and privacy trends of 2024 and explore challenges that have historically hindered organizations from the effective publishing of transparent regulatory and ethics policies, as well as critical privacy and security information, while maintaining brand integrity. Learn how practical technology solutions, such as implementing a no-code trust center on your website, can not only ensure compliance with regulations like GDPR and CCPA but also empower you to make updates in real-time without the assistance of others while enhancing customer trust and loyalty. Discover new ways to bolster your company’s reputation as a leader in ethical business practices – and transform regulatory adherence into a catalyst for revenue growth.

3:00 pm – 3:20 pm ET:
Protecting Children AND Teens? The Privacy Landscape

ANA's VP, Government Relations, David Buzby, will discuss the state of the U.S. privacy legislative landscape. This includes proposed changes to the Children’s Online Privacy Protection Act (COPPA) and other emerging state and federal legislation focused on protecting children and teens, the prospect for comprehensive or kids-focused privacy legislation before the end of the year, and the impact the upcoming elections will have on control of Congress and the committees with jurisdiction over privacy issues.

David Buzby | Vice President, Government Relations | ANA

3:20 pm – 3:30 pm ET:
Center for Ethical Marketing Update, Committee Discussion and Wrap-Up

We’ll provide updates on the Center's initiatives: Ethics Code, Social campaigns, etc.

ANA Committee Member Testimonial - National Grid

"I am a member of the Digital and Social Media Committee. The committee meetings are a fantastic opportunity to share best practices, learn about new channels and channel enhancements and network with other digital marketing professionals. The case studies and marketing trends shared during the meetings have influenced our digital marketing plans and channel strategies."
Emily Johnson, Manager, Digital Communications, National Grid