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Ethics Policy

when

Start: Wednesday, August 7, 2024 at 2:00pm

End: Wednesday, August 7, 2024 at 3:30pm

WHERE

Via Zoom

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Attend via Webinar/Conference Call Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Nonmember N/A
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2:00 pm ET:

Welcome

2:10 pm – 2:40 pm ET:
Navigating Brand Safe TV & Video Advertising for Regulated Brands 

In the dynamic world of TV and video advertising, ensuring brand safety is paramount, especially for regulated brands. This session is designed to equip marketing professionals and agencies with the essential knowledge and tools to navigate the complexities of advertising and with tips on how to scale successful campaigns in a regulated environment in the U.S. market.

  • Lauren White | Director, Client Partnerships – CPG Alcohol & CBD | VDX.tv  -- Lauren is a professional marketing and brand executive with over a decade of experience and a passion for digital, retail, and e-commerce strategy in the consumer products industry. As Director of Client Partnerships at VDX.tv, Lauren has played a pivotal role in driving the success of high-profile premium CPG brands – specializing in the beverage alcohol and Cannabis category. Lauren is a founding member of Tech Up for Women and plays an active role in the Alliance for Women in Beer.

2:40 pm – 3:00 pm ET: 
From Regulations… to Revenue: Building Trust with your Customers
 
Join Val and Ian as they discuss the top legal and privacy trends of 2024 and explore challenges that have historically hindered organizations from the effective publishing of transparent regulatory and ethics policies, as well as critical privacy and security information, while maintaining brand integrity. Learn how practical technology solutions, such as implementing a no-code trust center on your website, can not only ensure compliance with regulations like GDPR and CCPA but also empower you to make updates in real-time without the assistance of others while enhancing customer trust and loyalty. Discover new ways to bolster your company’s reputation as a leader in ethical business practices – and transform regulatory adherence into a catalyst for revenue growth.

3:00 pm – 3:20 pm ET: 
Protecting Children AND Teens? Today's Privacy Landscape & Its Challenges
 
Join BBB National Programs’ Senior Vice President of Privacy Initiatives, Dona Fraser, for a conversation about the state of the U.S. legislative landscape, including the Children’s Online Privacy Protection Act (COPPA) and other emerging state and federal legislation focused on protecting children and teens. Fraser will discuss the Federal Trade Commission’s (FTC) recent related enforcement actions, what to consider when doing a COPPA assessment, and what it means to be a part of a COPPA Safe Harbor program. 

3:20 pm – 3:30 pm ET:
Center for Ethical Marketing Update, Committee Discussion and Wrap-Up

We’ll provide updates on the Center's initiatives: Ethics Code, Social campaigns, etc. 

Webinar information, if available, will be provided to registrants only.